Since we are close to the end of the year and entering the new year, it is time to think about how your business is doing and what needs improvement. One area that is often abandoned by what we consider to be "more important" is marketing. What we need to know as Home Stagers is that we are not involved in Staging Homes business. We are actually marketing our Home Staging business. As my mentor always said, "Marketing is more important than mastery." Think about this second. We may be the best Stager. We know exactly how to plan the best plan, choose the best color, and turn the cracked house into a model house, but if we don't sell ourselves and do business, we won't be able to optimize the floor plan, choose those colors or create those beautiful spaces and get remuneration.
I recently had a conversation with a temporary designer who admitted that she didn't have to sell her company in the past few years, and that she was fair to say that she didn't really have to - or her? The real estate market is very strong, and until recently, the business has just come to her. But as we went deeper into the conversation, she also said she was uncomfortable with herself because she didn't raise the price as she should, now the market has changed, raising interest rates and she is hard #39; tired of all "cheap" customers Cooperation. So I asked her a question. Although she does business without much effort, what if she really sells the service to other real estate agents? Can she get a better, high-paying client, so that she can eliminate the little butt that makes her busy but bankrupt? That is a million dollar problem.
If this resonates with you, it's just like reassessing what you've been doing, how good you are doing it and improving it. First and foremost, make your Staging business marketing a top priority. Just because the market is slow doesn't mean there is no business. There is business, if you don't get it, others are. You must always stand in front of your potential customers so that when they need your service, you are the first person they think of. So let's get back to the plight of the soft market and how to raise interest rates. Do you think that when the market is hot, are there many real estate agents jumping into the real estate industry? How about a mortgage broker? Do you think all of them are still in the game? Ok, I dare say this applies to Home Stagers as well. There are a lot of stage actors jumping on the trend, they are falling to the ground every day. What does this mean for you? Reduce competition? Since the business is entirely dependent on supply and demand, if the supply is reduced, meaning that the available services are reduced, then guess, your value will automatically increase. Take advantage of this. Obviously, having quality professional services is a given, but price elasticity may be a point of no practical significance. If you are "the only game in town" or "the best game in town", you will survive and thrive in this economy. Raising prices does not necessarily have a negative impact on you.
As I continue to work hard to help Home Stagers "stand out", I have outlined five marketing strategies that can help you build new businesses, increase the business of existing customers, and build repeat business. You don't have to use all of this, but of course you can use some of them.
1] Create a Frequent Buyer Rewards program. from
We have experience with small punch or stamp cards when we get a free product after purchasing a certain number of products. I have bought these frequent buyer cards in my wallet for car washing, cheese sandwiches and tea making. As a Stager, you can provide this functionality through Staging Consultations. Maybe your real estate agent customer can buy 5 for free one or if they have a stage 3 attribute, they will receive a free consultation.
The idea of frequent buyer type incentives is to encourage customers to return to your business rather than to spread his business. To make this type of incentive more effective, you can associate it with the due date so that points must be accumulated and redeemed over a specific time period. By passing the properties of Phase 3 and getting a free consultation deal, I explicitly limit it to three properties or similar items in a quarter, rather than three properties in the open end period.
2] There are sales. from
This is the most common marketing strategy in business. Almost all US companies use discounts at different times in different ways. Be careful not to overdo it. There is a furniture store nearby, which has been sold for 4 years. Continued sales have lost their appeal over time, especially when you know the next week, the next month and the case, even the next year, the same sale.
A reasonable reason for getting a discount opportunity is important. Some common ones are inventory backlogs, anniversaries, holidays, introductory quotes for new customers, and special offers for new products or services. A strategy for Stagers, especially at the end of the year when the business slows down, there is inventory backlog sales. Advertise your warehouse overfill to manage the remaining available lease inventory and you are in the process of selling. All Staging projects booked in December will receive a 25% or even 50% regular rental fee.
3] Provide a prepaid agreement. from
I saw a lot in museums and amusement parks. You need to pay a season ticket so that you can use X' X' times or for the length of each visit instead of paying for it.
The same idea can be applied to your temporary business. Let us take your temporary consultation as an example. You can sell a membership card [10 consultations] in one quarter [only 3 times a month]. If you buy onezy, twozy, the average consultation may be $300 and cost the customer about $3000.00. Now by purchasing the card in advance, the customer can save $600.00 or 20% of the normal price [basically get 2 free consultations]. If you only sell one membership per month, you immediately charge $2400.00 and there is almost no overhead for consultation. Your only price is time. Selling 2 or 3 memberships per month, your cash flow is significantly increased. You can even layer these programs for use with various levels of clients.
4] Accept the main credit card. from
If you have not accepted your credit card, I recommend that you open your merchant account immediately. Every business should accept at least Visa and MasterCard. Adding American Express and Discovery will be a reward. The easier it is for you to buy for your customers, and the more payment options you offer your customers, the better. This can also help you get paid faster, and you don't have to deal with recurring payments for extensions on rental inventory for billing customers. You only need to automatically refill your credit card when appropriate. Keep in mind that when homeowners sell their property, their cash flow may be limited due to multiple transactions at the same time. They may be buying another property while they are selling their current home, which means that the same wallet is vying for various fees, so choosing to pay by credit card may be the deciding factor in choosing a Stager instead of another. It is not always about price. This may be for convenience.
5] Regularly mailed to past and present customers or customers. from
This is the single most effective marketing strategy that any business can use to build customer loyalty, retain customers and stimulate customers to purchase more frequently. Direct mail can be in different formats, such as flyers, postcards, letters or monthly magazines.
The regularly published newsletter is an extremely powerful, cost-effective marketing method. When you stay in touch with your customers through your newsletter, you can create awareness with your customers. When you buy a product, they will automatically think of you. The newsletter is especially valuable if you can pass on useful information and ideas that customers appreciate and you can continue to showcase your expertise in your field. This has greatly contributed to word of mouth advertising. Another benefit is that you can promote sales, special offers, new products, new services, new locations, etc. in your own publications.
As a stage designer, you can post a briefing on home design, home care and other real estate related topics. You can choose hard copy communication or electronic communication, also known as e-magazine.
Now that you understand the five strategies that can help you start a new business, add business from existing customers and build repeat business, consider how to effectively merge and use them in your own business. Let your creative energy flow and enjoy it. Happy marketing in 2009!
Orignal From: 5 marketing strategies to stimulate your temporary business
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