New rules for marketing and public relations (paperback)

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International bestseller - Now what happens in the digital age when talking about marketing in the new version

right? Okay, no. Although marketing and public relations strategies do seem to change overnight, every smart businessman knows it is much more than the next big thing.

The new rules for marketing and public relations is an international bestseller. Over 375,000 copies are sold in 29 languages. In this latest version of the Pioneering Guide to Marketing for the Future, you will get a step-by-step action plan that takes full advantage of the power of the latest methods to invigorate your ideas or business. You will learn how to provide the right information to the right people at the right time - just a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you are struggling to keep up with trends in social media, online video, apps, blogs, etc., your product or service will surely get lost. In New Rules for Marketing and Public Relations you will have proven rules that allow you to maintain leadership and customer communication potential when using the latest, most powerful digital spaces for the fullest PR and marketing. . Remember that your audience is savvy and time-critical. This important guide will show you how to cut off online mess to ensure that your messages are seen and heard by people.

• An ideal resource for entrepreneurs, business owners, and marketers, public relations professionals and non-profit managers
• provides a wealth of compelling case studies and practical examples
• including new platforms such as the Facebook platform and Snapchat. Information
• shows how small and large organizations can optimally use web-based communication

Finally, everything you need to speak directly to the audience and establish personal contact with those who conduct business is concentrated in one place.

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