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Quick Win Public Relations is aimed at companies and non-profit organizations and aims to establish and strengthen relationships with key stakeholders, from advocacy to crisis management. This is particularly useful for SMEs and owner-managed businesses. Further higher education students and students of professional courses will find it a valuable learning aid, and educators will find it a useful quick reference guide. This book is divided into five parts. It aims to allow you to understand the basic concepts from the basic understanding of the actual ability to deal with public relations strategies, to creative and strategic practice, so that organizations and practitioners can be developed as excellent communication staff:-PR Essentials can help you understand the true meaning of public relations, provide easy-to-learn relationships and reputation management presentations, and different uses for public participation and public relations. It also explains how public relations complements the marketing and human resources functions in the organization and its role in enabling you to communicate more effectively with the outside public; - Collaborate with professionals including journalists, photographers, and graphic designers Useful tips and techniques for building good relationships. With easy-to-follow advice on organizing media events, you will be able to improve the quality of media work and get better coverage; - Practical public relations skills focus on the basic writing skills of each doctor's basic armory - Press release, retention statement , feature articles, photo titles and speeches; - Online online has become the key to any organization's communication success. This section provides practical guides for different types of social media, including the use of podcasts and blogs; - Excellence PR will take you to visit advanced strategies. Starting with the internal communication audit, this section will further study reputation management, implement corporate social responsibility (CSR) plans, lobbying, activism, and problem and crisis management. Each section contains useful "hint" boxes and "practical" small case studies that use examples of good PR practices to illustrate the points. These chapters can be read sequentially, gradually becoming more complex and strategic, or they can be adjusted as needed. Or, you can use the grid in the content page to follow a specific topic. Each question is cross-referenced with others for a more complete understanding of the topic.
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Orignal From: Winning Public Relations Quickly: Solving Your Top 100 Public Relations Issues
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