The mobile epidemic is spreading. Today, there are more than 2 billion active smartphone users worldwide. All of these people choose smartphones as the most convenient device in their daily work. The possibilities of this market are limitless, and if you haven't done anything to use them, now is the time. In this article, we'll explore why websites are no longer suitable for online retail business, and what benefits you'll get if you create an engaging retail mobile app and what features you need to include.
Your website is not enough
Ask yourself more about the equipment you use. Is it a PC or a mobile phone? I am sure it is a smartphone. Now, it's easier to ask yourself to use a mobile app or website via a mobile browser. I think the answer is obvious. We are not the only ones who notice the difference. The following are some statistical facts obtained from the PR Newswire portal to prove my point:
-
Mobile app users are 280% more likely to browse than sites on mobile devices. -
Mobile apps have a 90% higher product addition rate than mobile sites. -
Mobile site conversions in the retail sector have been reduced by more than 100% compared to mobile apps.
These numbers clearly show that mobile applications work much better in terms of customer engagement and profit growth. One more thing to consider, the portal Flurry analysis calculates that modern mobile users spend about 90% of their time using the app, while only 10% use it for browsing.
You can see the statistics and have to come to a conclusion, because competitors will do this. We get thousands of retail mobile apps every day, and there are several reasons why business owners can create it.
Benefits to the business
All of these phrases, such as "business improvement" and "increased profits," sound very vague. Let's talk about the real advantages you will get when the retail app is released:
Sales promotefrom
. It is calculated that more than 85% of users who install retail applications often use it. Nearly 55% of these people made purchases through the app last month.
Very promising statistics, right! Plus, with discounts, special offers and mobile shopper loyalty programs, you can easily break these records. For example, Alibaba, an online retail app known for its discounts, has the highest profit for mobile users - nearly $25 per user per month!
Extinguish competitorsfrom
. This business is very intensive if taught and contested. Do you know that 60% of all business people in the retail industry confirm that they are ready to start their own application development, or have they released one? Modern applications are very easy to use, they have a more intuitive interface than mobile websites, and people who participate in AYTM surveys claim that they prefer to shop through mobile apps rather than websites. It sounds like a lot of people, right? Don't give these customers a chance to choose another app. Contact a mobile app development company to release products faster than your competitors!
Establish brand loyaltyfrom
. Brand recognition and loyalty are a huge advantage for your company. Many companies are trying to build marketing campaigns in ways that increase brand awareness. This is one of the main reasons why many business people create their own mobile apps.
In-store experience improvementfrom
. According to calculations, more than 50% of customers can use both mobile apps and physical store shopping. This means that these concepts are not mutually exclusive. Moreover, people can help another person. This way, you can improve your in-store experience with mobile apps.
For example, with the barcode scanner application, your customers can get more information about the product and its features without having to ping employees. In addition, your customers can order items and pick up them anytime, anywhere.
MVP function list
However, there are still some absolutely necessary features in your retail mobile app. They are coming:
Convenience table of Contentsfrom
. It must be a very organized and structured catalog to help users save their time and nerves. Here's a tip that uses only high quality photos and keeps your catalog up to date. Nothing can make customers crazy as a project you can see in the app, but because there isn't, you can't buy it.
Many filters. Customer requirements are now very high, which is why adding additional filters [such as size, color, etc.] to a regular filter can be useful.
Convenient paymentfrom
. Add a few payment options. Not everyone uses only Visa or MasterCard. Different options give the user the option. It would also be great if you added the total cost feature to your shopping cart, so users can see if he has enough money or if he needs to exclude one or several items.
If you want to make your retail business prosper, the information we have listed above should be your guide. Modern times only require modern technology and methods. Don't waste your time and give your customers a chance to shop comfortably!
Orignal From: 4 reasons why retail business needs mobile apps
No comments:
Post a Comment