5 2019 you should know the basics of digital marketing

Digital marketing involves many strategies. In fact, it is a holistic approach to different types of marketing activities on different online platforms. These methods are regularly upgraded with the advent of new technologies around the world. As a result, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Investing in machine learning and artificial intelligence [AI]

First, artificial intelligence [AI] will be very popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media robots will play an important role in connecting with potential customers. Therefore, if you want to communicate with your customers in an effective way, you may want to pay more attention to social media. According to experts, about 85% of customers interact with robots to get the information they need.

2. Share your video on social media

In 2019, make sure you share your business videos on different social media platforms. Unlike images or written content, good videos are more effective in attracting visitors' attention. This is very important if you are marketing on leading platforms like Twitter, YouTube, Instagram or Facebook.

According to the latest research, 80% of people like to watch videos on the Internet. They don't want to read articles or blog posts so much.

3. Optimize the site of mobile devices

In 2019, your marketing strategy should also focus on mobile technology. According to the latest Google algorithm, your site should be optimized for your phone, or you may be penalized by Google.

Today, mobile phones are one of the most popular mobile phones in the world. The new year will increase mobile video consumption by up to 30%. On the other hand, the demand for desktop and notebook computers will continue to decline.

4. Consider a mobile app

In the field of digital marketing, mobile technology is the latest innovation. In fact, it is one of the most effective digital marketing tools now and now.

With this cellular technology, you can compete with your competitors and stay ahead of the curve. There is no doubt that if you have a mobile responsive website, you can grow your business to a large extent.

Therefore, you may also want to use a mobile app. One such application is the Whatsapp business. According to sources, mobile applications have generated $88 billion in revenue in recent years.

5. Focus on customer experience

For your business, the role of the customer is the same as the role of blood in your body. Therefore, your work on the consumer experience is very important. This will help you gradually increase sales.

If your customers are satisfied with your product or service, they will continue to come back more.

So these are tips you might want to consider to improve your digital marketing campaign in 2019.

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