Entrepreneurs often need to find new and effective ways to promote their brands, and podcasts may be one of them. The increasingly popular podcasts in recent decades have become attractive to many online business companies. if you are willing to
Upgrade to a new communication with our audience, increase outreach and get loyal customers, podcasts are the right choice for your business.
The number of active podcast listeners has increased year by year. In the US alone, as of the end of 2016, the number of podcast viewers is estimated to reach 57 million, an increase of 75% since 2013. This can be compared to monthly active users of large social networks such as Twitter. A new study shows that nearly 65% of podcast listeners may purchase products after hearing a call to action. All of this makes podcasts a very sensible business investment. The following 5 miles will help you get started with your business podcasts and make them successful.
1. Define the podcast format
In the initial phase, you need to map everything out: What is the format, length and consistency of the podcast? It can include several types of content, such as solo, interviews, co-hosting, and video podcasts [vidcasts]. For better results, you should mix different content that corresponds to the theme. It is recommended that the length of the podcast be no more than 60 minutes, as more information may be difficult to remember. Create a list of 5-6 key themes and divide them into sets. This will help to excite your audience and motivate them to visit your podcast again when the next episode is online.
2. Get recording equipment
Although podcasts are usually less expensive, they still require some recording equipment and software. What's really great is that even with a smartphone with a built-in microphone and a free sound editing app, you can get started. As a beginner, you need to test the waters in the podcast before increasing your spending. Looking ahead, it is recommended to buy professional microphones and mixers - quality should be your top priority!
3. Start the first recording
Please modify the text you need to say before starting the first recording. Don't worry too much about this show. Make sure your audience knows what will happen. Speak slowly and clearly, don't panic if you make a mistake. Even professionals can be confused from time to time. Once the recording is ready, listen to it once more to make sure you haven't missed anything.
4. Publish to podcast hosting platform
To maximize your audience, make sure to post your content to at least one of the most popular content. from
Podcast hosting from
SoundCloud, iTunes, Archive.org, Amazon S3, Ourmedia.org, Podomatic, PodBean, Buzzsprout and other platforms. Sometimes finding the right hosting platform for podcasts can be a tricky task. The choice may depend on audience size, functionality, ease of use, and pricing. Because the podcast platform is responsible for hosting your content, you don't need to buy large storage for your site to make it available online. The popular podcast hosting platform has hundreds of thousands of active users per month, so you're sure to find an audience that is interested in your content. Some podcast sites even allow online recording and editing of audio, helping to simplify and simplify the time-consuming process of editing podcast audio at home.
5. Add the podcast player to your own website
When you run a podcast about your business, it's also important to add it to your own website so that customers who are already familiar with your brand can listen to your audio content, and new website visitors have the incentive to spend more time. . This can be done with the embedded podcast player. Don't worry; you don't have to be a tech-savvy person to add podcasts to your website. In most cases, just copying the embed code from the podcast hosting platform of SoundCloud [which you have already started publishing] will suffice and paste it into the website you want the podcast player to display. If your website uses a CMS like WordPress, you can install one of the many podcast plugins available and publish podcasts directly from your website dashboard!
Podcasting is a powerful opportunity for businesses to engage their audience, build trust in the brand, and increase the generation and sales of potential customers. The popular podcast hosting platform can provide you with good outreach services. Your own website should be the target destination for active podcast listeners, and they are more likely to convert to real customers.
Orignal From: 5 key milestones for successful commercial podcasts
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