Communication, mainly voice communication, is the most important thing in defining society. Since the language began more than 50 years ago, humans have been looking for ways to express and interact with the outside world through the senses, creating the first step in communication between AD. BDC-etc. Language evolution is the first deterrent to invent other tools to pursue certain ideals, such as hunting or collecting food or simply grouping each other. Civilization has grown more and more, and we have begun to pass word of mouth or passed down from generation to generation until we find a way to write it somewhere in 1454.
The media has become another milestone in the history of human communication. Press is the platform for humans to further broadcast their networks. In this way, our experiences, thoughts, ideas, concepts, opinions are easily drawn into the book. Spreading it through the web is easier than ever. After that, the telephone network becomes the main flight wing: the control plane for setting the switching circuit, and on the other hand, as another important aspect, the data plane acts as a medium for voice flow. When the Internet was born in the late 1950s after the Sputnik incident, we never realized that it would develop very well. Today, when talking about the Internet, if we don't discuss protocols or OSI models or open systems interconnection models, we look like science novelists trying to explain a dream.
It then brings IoT and other platforms, mobile technologies and wireless Internet platforms. Circuit switched networks, wireless technologies, packet switched networks, computer telephony integration, functions and applications.
Humans are constantly trying to humanize equipment and robotization in order to speak human tools or objects. We build objects in the physical world, such as houses, buildings, cars, etc., but we use knowledge, music, movies, etc. to build objects in the information world. Today, we can create a complete world of information and provide information. The world can clone different types of behaviors in the real world.
Being aborted in our senses [auditory, visual, tactile, olfactory and gustatory] is also a source of research in psychology and many philosophies in many schools of thought, past and present, by watching our favorite television This can be said by the program or by listening to the music that touches our soul. We are immersed in memory, thoughts, and feelings through external stimuli. It seems that we are blocking our interface with the physical world.
The art of reproducing the physical world with such high quality, belief, intensity and reality is called virtual reality, and requires a lot of processing power [Moore's Law] for this purpose. On the other hand, augmented reality combines computer channels and direct perception by implementing three forms: visual, verbal and tactile. From a computer channel perception perspective, the AR designer will build a new set of parameters that are identified by the topic.
Facebook or other social networks seem to be driving this trend in the next few years. Some experts predict that the annual growth rate in 2016 will be as high as 95%. The tools behind its prosperity, the needs of end users and why not the shareholders of different companies in different fields are pushing the socialization of the implementation of the AR strategy into a business plan.
Tips for better implementation within the scope of brand building
- AR is a tool, just like print, web, etc., so the same brand guide you use in other channels must also be used in your AR product.
- What is a participation strategy? Because you are connected to the sensory + computer generated stimulus, what is your participation strategy for the whole job? Obviously, this will depend on the market or industry you are engaged in. Retail, real estate, travel, cars, etc.
- AR is mainly content. Therefore, treat it as a content strategy. Start with the basics: write it down or create an AR presentation, and write down and define the limitations between hardware and marketing concepts. Separate them and focus separately.
- Is the best way to define this special content to be distributed through the app store, b2b solution or b2c solution?
- What is your AR's potential customer strategy? There are many ideas, such as content-driven model ideas, free subscriptions or novelty, subscription emails to get new updates, and free AR test points. There are many ways to increase your return on investment. As you know, medical education, electronics stores, games, computers or mobile phones use the most AR.
- index! Please understand that AR is focused on continuous end-user appeal, never-ending, user-changing, and we must understand their changes and their reactions to your AR products. As a brand builder and visual identity designer, you must consider the experience part. AR is not far from other channels; therefore, micro-moments are also applied here.
From a holistic and holistic perspective, companies must adjust all major sectors to create an innovative culture from within [internal entrepreneurship], primarily R&D marketing.
Orignal From: Augmented Reality Branding Agency - the best idea for a good augmented reality experience
No comments:
Post a Comment