Revisit sales and marketing conversations
As early as October 2015, we shared an article called "The five ways marketing departments help salespeople catch up with butterflies." Recently we shared ten articles with us, titled "What is the significance and advantages of sales and marketing? "And, I have to say that it does a great job of breaking down the differences between sales and marketing roles, responsibilities and connections. Why rethink this now? Because the relationship between sales and marketing has never been so obvious still like It has been misunderstood in the past, especially with the advancement of marketing technology.
Set up records directly
Many people in the business world, especially those who rely on sales and marketing to succeed, don't actually know the exact answer to sales and marketing. Yes. Yes, the two are interrelated, but they are not the same. The sales department is ready to market; the marketing department and strategy exist to promote sales [notify me not to say "Make" Sales]. If you don't sell anything, you won't be involved in marketing, and if it's not your marketing job, your sales strategy will be less sensible and successful. Yes, many old-school salespeople [or small business entrepreneurs] have the ability to do business on their own, and may even have some proven marketing strategies - but have little time, skill, or technical resources to effectively use them. The true potential of the market.
The mistake that older, more mature companies often make is that salespeople are good at marketing and marketers are good at sales. In some cases, this may be true, but certainly not comprehensive. While trying to save money, many of these companies are trying to combine their sales and marketing departments, especially to assign two job descriptions to employees, which is often a bad move. It's no accident that recently established companies, technology giants and organizations that employ large numbers of millennials are killing them through their marketing efforts.
Break it
As explained in the ten-fold article, some of the main responsibilities of the sales team include:
- follow up
- Build relationships
- Closing
- Reserved
In marketing, the main efforts are:
- Consciousness
- got engaged
- Conversion [from anonymous to known]
- Reserved
The marketing department builds awareness by creating information that invites audience members to take action, builds engagement, and locates and tracks by motivating audience members to provide contact information or launch a free trial or consultation [transforming them from a cold potential customer to a known one] Participation in leadership or potential buyers]. It should be noted here that the retention function of the marketing department does not really overlap with the retention work of the sales team.
In terms of sales, the customer retains more efforts by the salesperson to continue to register with the customer using the customer relationship, attempting to involve them in further discussions about other products or services that may be of interest, and seeking friends and family referred to the customer. . However, in marketing, retention means maintaining a higher level of consistent participation [through targeted marketing based on purchase preferences, interests and history] so that customer relationships do not end at the time of initial purchase. The email newsletters you receive after you become a customer are not arbitrary - they have a purpose and are usually suitable for things you have viewed or expressed. The sales team has no insights, time or resources to perform these types of strategic activities.
Its fine-tuning coexistence
The ideal sales and marketing relationship is symbiotic. Marketers and salespeople work together to determine what consumers want and how they are delivered. Sales and marketing should be motivated, motivated and mutually supportive. They should coexist and coexist. In the ranks of the commercial food chain, sales and marketing should not be considered as competitors or equal, but should be considered as rivals. No one else really can't exist, but their skills are different – especially today, advances in technology require modern marketers to have a very specific, honed and competitive skill that most salespeople don't need at all. have.
For this reason, many marketers are introverted, analytical, and thoughtful people. Whether they're working with data and analyzing data, compiling reports on trends and conversion rates, writing great ads, and creating beautiful websites and contract materials, they need to pay close attention to what works, what doesn't, and adjust their creativity. Work hard. Often the marketing department will have creatives, analysts, and more technology-oriented people who delve into the numbers and algorithms behind advanced marketing tools.
In contrast, many sales people are extroverted - they light up a room, they have excellent "interpersonal skills", can easily interact with others, and have the ability to accept what may actually help them complete the sale Social thread. Salespeople tend to focus more broadly, preferring to spend time with appointments and meetings - activities that build relationships - rather than sitting behind a desk to do what the marketing department does best. For this reason, many sales people have administrative assistants to help them with follow-up, paperwork, appointment settings, phone calls, proposals, and calendar management. This type of feature assisted role is less common in the marketing arena.
Share your opinion
Be sure to read the full article [and let us know how it compares to our post] to gain more insight into the relationship between sales and marketing teams. Join the conversation: Based on your experience, what are some of the key components of a successful sales and marketing partnership?
Orignal From: Breaking sales and marketing
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