The color you use for your ad is more important than the actual wording of your ad. The reason is that colors [and graphics] capture the consumer's attention and then let them read your ad. According to psychology.about.com, "Psychologists have suggested that color impressions can account for 60% of acceptance or rejection of the product or service."
Each color has a different meaning to different cultures. Designing ads in a way that appeals to the target market is extremely important for advertising purposes. Try selecting a color that matches the information you send to the consumer.
red
Red is a symbol of action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger and calorie. It is a very eye-catching color that always catches people's attention. Red also stimulates several emotions.
When we saw red, the stop sign has trained us to stop and look. Therefore, it is natural to want to stop and see the red billboard.
Studies have shown that people in casinos gamble more often in red rooms than in any other color room. Red is also a good color for car sales, pet shops, pasta shops, pizzerias and restaurants.
However, medical companies are not recommended to use red because it indicates poor health, blood and emergency. Red is also used by accountants to show that they have negative cash flow.
orange
Orange is a vibrant and fun color. It can improve mental clarity and promote warmth and happiness. Orange also increases the energy that oxygen flows into the brain. Satisfaction, effectiveness and health are qualities associated with orange.
Orange can help expensive products look more reasonable. It is the perfect color for products of all kinds of people.
Orange is an appetite stimulant. For vitamin stores, Mexican restaurants, dance clubs and products for Latin and French, it is a good color choice.
yellow
Yellow is the perfect color of sunshine, happiness, brightness, joy, playfulness, easygoing, and optimistic advertising. Ideal for flower shops, candy stores, toy stores, amusement parks and discount stores.
Yellow is the first color processed by the eye. It is also the most obvious color of the human eye. That's why it attracts attention faster than any other color.
Yellow is also a cautious color. Most yellow road signs warn drivers of problems on the road or upcoming traffic. This is just another reason why yellow quickly caught our attention.
green
Green symbolizes life, nature, the environment, youth, money, renewal, hope and strength. It is a color that soothes people, relieves pain and makes us feel safe.
We are very welcome because the green traffic lights make us move forward or enter the place. This is the quality of any product or service.
Yellow-green is not a sensible color for food advertising because it is an appetite suppressant.
Light green calm people. This is why most walls in prisons, schools, waiting rooms and hospitals are light green.
For financial advisors, banks and accountants, green is a good color because it marks money. It is also suitable for outdoor products because it gives consumers a natural outdoor feel. Green can be used for greenhouses, vegetable racks, landscaping and farmers because it marks life.
blue
Blue makes people feel calm, relaxed, peaceful, peaceful, smart, loyal and trustworthy. It helps people accept themselves and solve their problems.
Blue also helps increase productivity.
On the other hand, blue can also symbolize sadness and depression. Since most foods are not blue, blue is an appetite suppressant that helps people lose weight!
Blue is definitely the most popular color for men and women. Several well-known companies use blue in their logos. For travel agencies, swimming pool companies, masseurs, doctor's offices, pharmacies, medical providers, motels, psychologists and weight loss centers, this is a good color choice.
purple
Purple is a delicate, creative, luxurious and rich color. It is also related to the royal family. Purple blue tones often produce mystery, and purple red tones are sensual and creative. Purple with red tones will receive more attention.
Purple is hard to see for some people [mainly men]. However, it is a good color for artists, fine restaurants, clothing stores, bookstores, art galleries, nightclubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians and fortune tellers.
brown
Brown symbolizes coffee, wood and earth tones. It is a reliable, sturdy, strong, comfortable color. Brown is now considered a rich and powerful color.
Brown is the perfect color for hardware stores, cafes, craft shops, herbal stores, health food stores, male haberdaseries, cupboard shops, western stores, contractors, watch shops and carpenters.
black
Black symbolizes strength, prestige, elegance, style, reliability, simplicity and sophistication. Black is more about attitude than anything else. It is a stylish color that lets consumers know the latest technology. It is also a very rich color.
Black was once seen as the color of death, witch, devil and evil. However, this view is declining.
Black is a great choice for music stores, accountants, lawyers, electronics stores and tire shops.
white
White symbolizes purity, cleanliness, merit, innocence and freshness.
White is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, beds and bathrooms, dry cleaners and cleaning services.
Please be careful, because white is the color of death, mourning is China, Japan and other Middle Eastern countries.
Once you have chosen the right color for your business, be sure to find out which colors effectively complement your color choices.
Orignal From: Color appeal in advertising
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