After seeing Star Wars, Episode III - Revenge of the Sith, my inner geeks reappeared.
The original appeared in 1977 before the VCR and small recording equipment. from
[By the way, the title is from
Episode 4 - New Hope My son told me. Do not from
Star Wars As I foolishly thought. ] As a teenager, I paid 15 times to sit down. My cousin and I even sneaked into a tape recorder and recorded the entire movie with two 60-minute tapes, remembering each line. Tell you that I am a geek!
Last week I watched the final installation of this series complete, and I realized that the good and evil in the world are similar to the good and bad of creating a copy of the world.
1] from
Like "the Force," a copy is everywhere. It is included in all your marketing and promotional materials. Whether you're talking about emails, websites, brochures, copies of back cover products, e-magazines, blogs, flyers, or business cards... they all send your message on a copy. Obi Wan Kenobi is right. "It surrounds us. It penetrates us. It connects the Milky Way." He just didn't realize he was talking about a copy!
2] Persuasion techniques are as valuable in copying as in the old Jedi mind skills. Copies are print sales techniques, so you naturally need to overcome objections, put yourself in the target market, and push the prospects to sales. Let them think like you. If they believe that this is their idea and not your thoughts, then it is even better!
3] The copied and descending limbs can always be repaired. The Jedi and the Sith Lord used to use the light sword to take off each other's limbs. But never be afraid. They can be replaced with more powerful mechanical versions. Same as the copy. Don't be afraid to cut and edit your words. Finally, your information can be more powerful.
4] A good copy and a dead star pull the tractor's beam to the front. Regardless of whether the prospect agrees or not, when the copy reaches its goal and is noticeable, it should appeal to the reader as if it were gravitational. If your copy is doing the job, then the potential customer has nothing more than just reading it now. As Gary Hallbert on Earth said: "Reproduction is never too long. Just too boring."
5] Just as Anakin Skywalker has reason to turn to the dark side, you should have a reason "why" you will give such a big discount. [By the way, how hot is Hayden Christensen playing young Das?! I said, squeaking!] Darth Vader did not become the Dark Lord because he wanted to be evil. He has a good reason to turn around. You also need to have a good reason why you have to make a special offer that you are making. Have you made too many widgets? Does your partner need a refund? Do you need to liquidate your cassette product offering? To be honest, it is wise for potential customers to know the "why" deal.
May the Force be with you.
Orignal From: Copywriting and "power"
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