Cross-cultural management is a system designed to train people around the world to understand the changes in the culture, practices and preferences of global consumers.
Cross-cultural management poses a challenge to companies from all over the world who participate in global markets. Over time, the diversity of cultures, practices, and preferences has increased significantly, and the need for cross-cultural management has increased to bridge the gap in communication across cultures.
As competition becomes rigid, the need for survival becomes a tough test for most companies. Everyone must compete and develop strategies to keep them alive. One is to form alliances with other companies [not necessarily the same country, culture or preference].
The global market has become diversified due to the increase in the number of immigrants. In order to survive, companies must be efficient and innovative. This is a key function of the manager to promote and maintain a communication system to best understand others. Culture and preferences, while keeping pace with time zones, trends and updates, so as not to get out of the global market or lose to competitors.
Before starting a global market, novice companies must first understand who will introduce their products and services to consumers. Therefore, an in-depth study of the diverse cultures and preferences of possible target markets in the world market is essential.
Communication is the most important tool for dealing with fierce market competition. Moreover, through cross-cultural management, people are trained to see other cultures and to engage with practices in order to be familiar with the preferences of products and services of various cultures.
Copyright 2007 Ismael D. Tabije
Orignal From: Cross-cultural management
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