Face it.
When it comes to dating, it seems important.
Or, at least, how important you are to present yourself.
If someone finds that you don't look so attractive, then nine times more than ten times, they will never go out with you.
blunt? Yes.
real? absolute.
This is......
It works the same when it comes to your sales copy or any copy.
You see, when it comes to writing high-conversion copies, your first task is this:
Make sure your ideal prospects read it.
That's it.
After all, if they don't read, they won't buy it for you. Just like how irrelevant your personality is, if someone finds you are not attractive, they won't go out with you.
How to let more people read your copy
I know.
You may be worried. You are thinking, "How can I make sure my ideal prospects read my copy?"
This is a very good question. There are still some things you need to do.
Write a great title
Look:
I can spend a few hours discussing sales headlines. They are vital.
However, because I have written other posts to show you how to write a great sales letter title, I am not going to detail it.
Although I will say this:
You must understand your market.
You must know the problems they face. You must know their pain points. You must know what drives them.
If you do this, it is not difficult to write a title.
Although you don't do this?
Then your title may be very bad.
carry on.
2. Easily copy your copy
Dating here is more effective.
If your copy is not attractive, then people won't read it.
Why are they doing this? They are very busy. In their view, they have more important things related to their time.
There is also a lot of distraction; Facebook, Google, smartphone, TV, your name.
There are distractions everywhere.
If people look at your copy and think "it looks hard to read" then I get the news:
They won't read it.
simple.
Why do people ignore great copies?
"But my copy is amazing!" I heard you crying.
"And this is good for my potential customers.
Let me tell the truth:
No, they won't.
Remember, in the dating world, someone must find you attractive before anything else happens.
Of course, personality plays a role. Oops, in the long run, it is more important than it seems. But people first judged.
In any case, you will need to treat your written text as a "personality" part of the copy. They are crucial - but only after people first judge the "look and feel" of your copy.
So how do you make your sales copy look attractive?
First, when writing online, use margins. Don't let your copy fill the entire screen.
The white space is very attractive. This makes things easy to see. And you will get more readers.
Second, when writing online, please use short paragraphs. 1-3 sentences. Like this.
What is the third thing you can do?
Use subtitle
why?
Several reasons.
The first is a purely "look and feel" view. It helps create more white space. It makes things easier to read.
However, in fact, you want to use subheaders in your copy for another reason. If you haven't done so already, this will be a game changer.
Excited?
it is good. you should.
In any case, most people won't actually read your copy word by word. Instead, they browse it. They want to get a main point of view to make sure your information is relevant to them.
this is a problem.
why? Because you want your potential customers to devour every word of your copy, just like the monk in the Bible.
But hello, don't be afraid.
There is a workaround. And it is where the child works.
Look, you need your deputy to summarize the story you are trying to tell the reader, because when people browse your copy, they read the subtitle.
Then, if they like what they see, they may go back and read the whole thing.
This means you can get the entire sales information throughout the glory.
But if your deputy does not summarize your story, then your readers won't have any real thoughts about your sales situation, how it works, and why he should buy it.
They just click on the "x" at the top of the page. Goodbye potential customers.
Orignal From: Direct response copy reminders from the dating world
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