The demand for children's educational toys is on the rise. This is because more and more parents are admiring the value these products bring to children - who doesn't want to combine learning and playing into a fantastic product?
In fact, in 2005 alone, although the sales of traditional toys such as Hot Wheels and Barbie dolls declined, the sales of educational toys surged, and the number of popular children's educational toy maker LeapFrog increased by 120%.
LeapFrog's most popular educational toy to date is the Leapster L-Max learning game system. It is created for primary and preschool children. It can carry a variety of games and can be easily plugged into any monitor or TV for playback on a large screen. It is a child substitute for the PlayStation.
It is for this reason that toy manufacturers around the world are increasing their investment in children's educational toys and are beginning to make their own product lines in an attempt to emulate the success of LeapFrog.
PIL, a Chicago-based toy manufacturer, also offers toys based on popular home movies for its Story Reader e-book. Some of the adapted films include "The Lion King", "Superman Agent Team" and "Chicken". This product has long-term value because children only need to buy equipment once and then only buy the story box.
For example, Walt Disney's Disney Consumer Products Inc. launched a new educational game called Undersea Story: Undersea Learning, which includes underwater and digital recognition of teachers and children in the preschool stage. The company also partnered with V-Tech to create a device that teaches kids how to use their phone correctly and instill the right phone etiquette called Call'N Learning Phone.
Another toy company, Warner Bros. Consumer Products, also works with major toy manufacturers to produce educational toys and games based on its popular animated series, such as Batman and Looney Tunes. Even Scooby-Doo is not immune to creating Vtech smartridges in its name; children are learning math, logic and spelling while experiencing a haunted adventure in an amusement park.
Toy manufacturers are increasingly aware of the benefits that educational toys can bring to their income. As a result, their researchers are constantly trying to develop new products that can bother parents. And the children's desire for the so-called combination toy.
Orignal From: Educational toy company
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