For a long time, Facebook ads have been priced lower than the Google AdWords network. Google got bad rap online, especially in the area of Internet marketing, because they quickly or have no reason to end the triggering pleasure of paying user accounts. Plus their advertising is the highest fact on the market, and you have already brought a very unpleasant situation to many Internet marketers.
These people will then move to cheaper search engine choices such as Yahoo Search Marketing and Microsoft Search Network. But none of these are close to Google traffic, which is why Facebook is such an excellent choice for two reasons.
First, Facebook has hundreds of millions of users. While not all of these users are on Facebook every day, every week, or even every month, you still have the potential to advertise to millions of people around the world by using Facebook ads.
Second, overall Facebook ad pricing is usually cheaper than Google or even Yahoo. In fact, they recommend that you initiate a campaign of at least $5. Just five dollars! How far will this take you on Google? If you are lucky, there are about five or six clicks. Anything else besides, your keyword search may not be very high.
Unfortunately, until you actually start running your campaign, you won't know exactly how much you'll pay to Facebook based on keywords and placements. Of course, you can do some research, but you won't be sure before you have this personal experience.
So what you can do to budget your campaigns and keep your Facebook ads low, at least for beginners. First let Facebook promote your ads with the least amount of money per day [about $5]. Doing this for a week will only get you back to $35, and most internet marketers have at least that much money. Analyze your results in a week and determine what you want to do.
If you don't get any traffic, then something goes wrong. Maybe your bid is too low and your bid is too high. Maybe you have chosen a keyword with too much or too little traffic, and your ad doesn't appear at all. And there is always potential, you write a poorly performing ad, and no one wants to click on it when it appears.
However, if you're getting traffic, analyze your campaigns this way. Do you have any traffic or sales? Does your campaign work according to your requirements? If so, consider investing more money into your campaign so you can get more sales. But if you don't, you sometimes need to retarget your ads or recreate your ad copy to attract more customers and get more targeted sales.
Facebook advertising pricing is usually not very high, so there is not much loss by trying to campaign. Just remember to manage it properly and don't forget to check its progress.
Orignal From: Facebook Ad Pricing: Facebook Campaign Budget
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