Facebook as a communication tool for community organizations

Small community organizations, such as parent committees, book clubs, sports associations or service groups, have difficulty communicating effectively with their members and the communities around them.

• Limited resources limit the marketing costs of newspapers or other forms of print.
• Telephone communication can be cumbersome and time consuming.
• The number of participants in the meeting is insufficient or invalid.

The rise of social networking as a medium of communication has implications beyond personal social or business networks; it can now be seen as an effective tool for community groups. For organizations looking to take advantage of social networking, Facebook should be an obvious choice.

On an individual basis, Facebook members may have members from their local community in their friends list, and viewers [or parts] can arrive without any basic work; your organization now has a built-in one from the start. A specific audience that is instantly available. New members can easily sign up for Facebook and become part of a fast-copying network.

Messages can be shared in a variety of ways, including: status updates that friends post and view from personal pages, and use of Facebook pages [formerly known as "groups"]. In addition to the status update publishing feature broadcast to all fans [thinking team members] and private messages sent to each fan, the page also has a built-in messaging system through wall stickers and discussion areas. inbox. Administrators can send updates to fans with the click of a button.

It's easy to be a fan; one is just a link to follow the page manager as an invitation. Alternatively, an individual can find a page and become a member by navigating to the website itself. Other useful features of the Facebook page:

• Events can be published to a shared calendar
• Documents can be uploaded for use by universal groups
• External links and photos can be shared.

It is difficult for community organizations to hear their information, whether it is for their members or for people in the community. Social networking sites like Facebook provide organizations with the opportunity to provide universal access, clear and dynamic information about events, meetings, fundraising events and other group information. The possibilities are endless!

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