Remember when you first started college, as a freshman, you have taken courses in general education courses such as math and English. In your second year, you start to offer general courses in your major, such as basic accounting and economics. If you are a business major, when you are ready to graduate, you are pursuing a professional advanced course, such as marketing.
This is very similar to your development as a Staging Design Professional. When you first start, you will work with everyone [the general public] or, in some cases, "anyone" because your business depends on it. You don't have the luxury of choice because you only need to do business now.
As your business grows, you may naturally start creating a niche market because you are naturally attracting certain customers or types of projects. If this is not natural, then you always want to figure out which part of your market or more intimate, "defining your niche." This is not only "who" but also "what" in the market you serve. For example, as Stagers, you can work with homeowners, real estate agents, builders, developers or investors. Choosing to work with these types of people is part of your niche. "What" or your expertise, such as model household goods or properties that are only occupied by installers, are also part of your niche.
At a recent Mastermind conference, one of the real estate agents said that when she first started her business, she met a mentor who called herself the "Apartment King", so she decided to call herself the "Queen of Apartments". And continue to be known. As an apartment expert. I know that the local Stager specializes in upgrading the attic. As you have heard before, one of my niches is managing Remodel Projects for Resale. When those projects appeared, I was "going" because I was called an expert in the field by the local real estate agent community. This also led me to hire several apartment conversion transformation projects for consultation.
So why are you finding a niche?
o You are considered an expert.
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o Experts can get higher fees - Your customers want to know that they have the best income, and they are usually willing to pay more for someone with an expert. Cardiac surgeons pay far more than Dr. Generalist Medicine
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o Experts have greater credibility - more people want to work with experts rather than generalists. The demand for experts is higher, so they gain more respect. Just as registered agents have more technical expertise in the area of taxation, especially IRS auditing, than your local H&R Block tax preparer.
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o Niching can help you separate from your competitors so you can be remembered. Especially with the "green" movement. Incorporating these principles into your temporary services will not only draw the attention of consumers, but you may also dominate the market because it is an emerging concept.
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o Niching helps you clarify your marketing information. Now that you know who the target market is and the unique services you offer, you can now build your customers' awareness of your services and your brand through more targeted activities.
So how do you find your niche?
Ask yourself some questions. Have people regarded you as an expert? Do you know what or what do you want to know? View previous projects or customer profiles. Is there a group of people working more often than you? Is there a region that is especially better than anyone else? Where can you be the first person on the market?
This may be because you only make vignette segments, creating a look and feel without the need for a lot of inventory, which reduces your administrative overhead. Maybe you are called a color expert or "green" Stager. By positioning yourself as a sexy, new niche expert, you may get a lot of media exposure because it's the "hot" topic of the moment.
As you can see, niching can help you figure out who you want to work with. By communicating with your customers, you can help ensure that you don't accept projects that exceed your expertise and eliminate projects that give you the least amount of fun. Over time, I found my niche, just through the work of various projects, to figure out what I like, I can easily refuse, regardless of the money.
Find out what your niche is and you will find your stage success trip more interesting!
Orignal From: Find your niche as a family stage professional
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