In 1979, 16-year-old Adel Salameh had only $20 in his pocket, leaving his struggling family in Jordan to come to the United States for opportunities and success. Salameh couldn't speak English and was educated at night. During the day, he worked as a stock boy at a high-end shoe store in downtown Chicago. Salameh's hard work and dedication have made him a regional manager, but Salameh still wants to have his own business.
Through a friend, Salameh was introduced to the possibility of franchising with the Verlo Mattress Factory Stores.
Salameh described it as appearing in the right place at the right time.
"Verlo Mattress opened a window for me at the perfect time," Salameh said.
Salameh has been a Verlo franchisee since 1993. Today, he has three successful businesses in Wisconsin and in 2007 won the International Franchise Association's annual Franchisee Award, representing the Verlo Mattress factory store.
He attributed his personal success to buying franchises instead of starting from scratch. "Some of the most important advantages of having a franchise include: training, brand awareness, purchasing power, proven business plans, and advertising and ongoing support," says Salameh. "Verlo has provided all of these initiatives for franchises – these are not available when you start your own business."
The Verlo Mattress factory store at Boulder's franchise owner Dick Summerfield echoed the mood of Salameh. "For me, it all started almost 20 years ago, when my wife Jane and I walked into the Verlo store in Crystal Lake, Illinois," Sumerfeld said. "We left not only a new mattress, but also a new curiosity about Verlo's franchise opportunities."
Sumerfield said he likes quality and price and appreciates the direct and informative sales approach.
"Like fate, I am actively looking for a start-up company and is attracted to Verlo's concept," Sumerfield said. "I was admitted to law school, but I chose to start a company like my grandfather. When I was looking for a suitable business, I was a substitute teacher and sales representative."
Summerfield said he did his homework. He said: "I have studied a lot of business opportunities, including buying a fleet of garbage trucks, developing a series of neon children's towel shirts and even taking the restaurant chain." "Finally, my discussion with Verlo founder made me convinced that the Verlo franchise was provided. The business integrity I am seeking."
Both Salameh and Sumerfield enjoy the benefits of franchising, but Salameh does suggest that franchising is not for everyone. "If you are actually an independent type and like to carry different tunes, franchising may not be your best option," he said.
Other items that jump when entering a franchise include:
o Franchise fee: The franchise fee is a mandatory part of the franchise. These fees vary from franchise to franchise, but usually range from $20,000 to $35,000.
o Royalties: Usually the royalties are paid monthly, based on the percentage of your sales.
o Order: The franchisee must operate according to the rules and regulations set by its franchisor.
o Purchase required: You may need to purchase supplies or stock from a specific source. This keeps the product consistent and often saves the franchisee's money, but it is also undesirable for some people.
o Termination clause: If the rules are not followed, the franchise can be appointed from the franchisee and the franchise agreement can be terminated.
"The franchise has great potential for commitment and reward," Salameh said. "But like everything in life, you have to really want it!"
Orignal From: Franchise for you?
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