Hollywood Today - Collaborative Marketing Strategy

The new millennium of film production

In the new millennium of filmmaking, Hollywood operates in accordance with collaborative marketing strategies. This is because the new "Today's Hollywood" is no longer controlled by the former studio giants created in the studio system that was popular from the early 1920s to the 1950s. The structures of Columbia University, Warner Bros. University, Twentieth Century Fox University, Universal University, RKO University, Paramount Pictures, and Metro-Goldwyn-Mayer are different from those of their many years ago. Today, the Hollywood film industry is very different.

For example, most of the profits from a movie distribution are not from box office ticket sales as in the box office system year. Most of the profits come from countless other marketing channels. In Hollywood today, film production companies formally authorize the marketing of their movie characters and corresponding stories to other commercial markets to increase profits. These businesses include selling books, music, clothing, games, digital streaming and downloading movies via TV, selling disc media, amusement parks and many other collaborative sales channels.

This was not the case in the early studio systems, where most of the profits came from ticket sales. So even though a studio in Hollywood today looks the same outside, it works differently internally.

Film studio ownership of large companies and international groups

Hollywood studios and independent film production companies are now owned by large corporations and international business groups. These large companies have countless commercial industries under a single ownership. Therefore, film production and distribution is just one of the many business aspects in which these large companies regularly receive funding. Examples of transition from independent film studios to large commercial companies include:
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  [1] The Columbia studio is now owned by Sony Pictures Entertainment, a subsidiary of Sony Corporation.
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  [2] Warner Bros. is now owned by Time Warner Inc.
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  [3] Twentieth Century Fox is now a subsidiary of News Corporation.
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  [4] Universal Pictures is a subsidiary of NBC Universal and is now owned by General Electric.
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  [5] Paramount Pictures is now owned by Viacom International, and
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  [6] Metro-Goldwyn-Mayer [MGM] is jointly owned by Sony and several other large commercial companies.

The business structure and operation of the film production in the new millennium

In Hollywood today, Hollywood studios are no longer independent. They are now owned by large international companies and companies. Therefore, the production and distribution of Hollywood films is just one of many different types of businesses that these large enterprise groups participate in every day. Hollywood film revenues only account for a portion of the business of a large company. As a result, this new business structure and business framework has been addressed in the blockbuster/sequel framework supported by the collaborative marketing strategy.

As commercial companies of large commercial companies and international business groups now have access to many different types of marketing channels, today Hollywood has transformed into a film style and production style that leverages the synergies of film-related merchandise sales and other media branches.

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Orignal From: Hollywood Today - Collaborative Marketing Strategy