How to use call-to-action to improve ad response

Do you want a simple but extremely powerful way to increase sales, get higher quality leads, and virtually eliminate advertising waste?

This is an insider message.

Hey, you and me...we are together in the marketing trenches. every day. We have been telling it alive.

But to your surprise, few business owners use this simple but powerful "tool" in their ads.

The tool I mentioned is called... from

Tian Tian from

 ... One Call for action .

what? Yes, this is a call to action.

If you don't ask, you won't get it. Sounds reasonable? But few business owners [or their creative people] use this simple strategy to drive sales.

all from

 ...I mean all the marketing parts I wrote, including from

White papers, print ads, landing pages, emails, from

 You say its name, including some kind of call-to-action.

It's the core of the type of ad I use. This is called direct response marketing. And if done correctly, it is like a big bang.

Why use call-to-action [CTA]?

the first from

 All in all, it works. This is a great way to get people into the sales funnel.

Second, it measures the validity of your copy.

Think about it. The more responses you get, the more direct your copy must be. In other words, your copy mail is completing its work.

Now that you understand the advantages of using CTA, let's look at a few examples. They are not as unimaginable as you think.

When you think of your "call to action", think about what you want the reader to do...

... sign up for a webinar, download some information, visit your store or call now.

Very simple?

If you're having trouble or can't find a good idea for a call to action, start the ad swipe file.

I have talked about this before, but as a reminder, the swipe file is a good series of ads that can produce good results. And how do you know that these are "good" ads are you will see them running again and again.

Smart marketers don't like spending money on unproduced ads. All of this is related to a good return on investment [return on investment]. Only good direct response marketing can give you this opportunity.

Now, although I am talking about your CTA, it is natural to talk about your writing style. Specifically, the word you choose.

According to social media scientist Dan Zarrella, verbs outperform adverbs, adjectives and nouns when they lead to the word "share". On Twitter.

This applies not only to Twitter and other social media, but to almost all media channels.

Here are some examples of bold verbs that produce results:

register

subscription

buy

download

donate

These are much better than regular old vanilla, click here' and make sure to tell the reader what benefits she has gained, such as...

download Your business survival guide

subscription Get a free report

register Enter this webinar now

and many more.

Let us now add some urgency.

We humans sometimes need a little push. Adding some sincere urgency to drive the channel may be the driving force behind us.

Here are some examples of how your ideas can flow...

Offer expires

For the first 50 people only

Hurry, the price is rising at noon today.

When finished

One of the personal favorites is "immediate download." ' This is a good call to action because people like to download and they like instantness. Bam. Here you got two.

Finally, let's talk about risk. In fact, let's talk about reducing the risk of removing or eliminating your offer or call.

As you can imagine, risk elimination or reversal is a powerful marketing tool.

How do we reduce risk?

Usually, doing business for the first time with a new company is a terrible deal. After all, you know or trust this "new company." Who has not been burned. Oops, trust has been blown out of the window these days?

So why not start with a real attention and understanding of your potential customers and customers. Put yourself in your shoes. Once again, they don't know you or trust you. The point is to win their trust... and keep reminding them of their trust.

Prove that you really care about you and tell them that you take risks. Communicate this information in all of your marketing messages.

Here are some examples...

"Start a free duty 30-day free trial"

"You have a no trouble, no problem, 100% money back guarantee"

"Not satisfied? No problem! We will double your money immediately"

you understood.

Use these ideas to create a powerful "call to action" in your next ad campaign.

Your profits are higher,

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