Internet Marketing - Pros and Cons

Using online marketing is an effective way to promote company services and products, but there are challenges, both for and against, that may adversely affect their effectiveness. The global Internet marketing industry is expanding rapidly and is now worth billions of dollars, so it shows that it must be effective. Their sales have increased as their businesses are online and use the Internet to market their companies.

Advantages of internet marketing

• When a company uses online marketing, it allows them to find new potential customers on a global scale, without knowing those customers without using the Internet. You only need to put your ads on the Internet, and potential customers around the world can see it.
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  • Promoting your business on the Internet is cheaper than other marketing methods, so it makes it easier for medium and small businesses to promote their services and products.
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  • Using the Internet will allow you to stay in touch with your customers, so if your company has special offers or discounts, information can quickly and easily reach out to your customers so they can take advantage of the services you offer immediately.
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  • You can get instant feedback from your customers
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  • It saves time and effort because the company does not need to have the service representative answer the customer's question, but instead can provide a fact sheet on the website about all the information about the service or product so that the customer can view it to find their problem. Answer:
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  • Your website provides 24/7 service to purchase your products or services.

Disadvantages of internet marketing

• Even if the Internet provides a broader coverage for the company, the startup cost of the website will be high. You need to have the hardware, software, maintenance costs and costs you need to build your website. It can take a while to get profit from internet marketing.
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  • Many customers will use the Internet to get more information about the product, but then prefer to buy it themselves. For example, if your website sells mobile phones, potential customers may visit your website to view different mobile phones and technical specifications, but then they will go to the store to purchase the phones they decide. The site allows them to do comparisons instead of doing them in the store.
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  • Due to fast-changing trade rules, you must always ensure that your marketing strategy does not seem to be out of date
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  • Vulnerable to fraudulent activities
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  • Lack of your humanity in the store
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  • It relies heavily on technology, which makes your website vulnerable to technical failures.

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