Is the B2B copy different from the B2C copy?

Content is content, right?

No matter who your audience is, you just tell them to buy from you, this is it, isn't it?

Dear, you have come to the right place.

The role of the contributor is varied.

One day, I can write articles about risk and financial markets, as well as the next hiring, IT and travel.

The problem I get the most is the B2B [business-to-business] writing experience I have, which always gives me a smile.

why?

Well, in my opinion, the copy of B2B and B2C [business to consumer] is the same.

B2B and B2C are the same

Whether it is B2B or B2C, the entire contents of the copy are sold.

In addition, no matter what your audience is, you are selling products to one person. Yes, even if you sell B2B, this is why:

• The company can't buy from you
• A company can't meet you to talk about business
• Company can't sign contract

In other words, the copy must convince the people inside the company that your product or service is what they need. That's why your copy is basically the same as the B2B or B2C viewer's writing.

Of course, the benefits you want to highlight will depend on the business rather than the personal content. Please note that assuming that the products you offer will make the company more profitable, the people you deal with may have a vested interest as it may bring them substantial profits.

So, just as you write for a consumer audience, your copy should be:

• brief from
  
   - Because we have limited time, we need to provide concise information quickly
• Human from
  
   - People make decisions, so use reason and emotion to get the best results
• Benefit drive from
  
   - Shout out from the roof because you can save time, increase profits, reduce employee turnover, increase productivity, and reduce costs.
• Jargon free from
  
   - It's boring to read, so don't use it
• Clean and neat from
  
   - Simple language will win more customers than spelling exaggeration

It's that simple.

The biggest mistake people make when writing for corporate audiences is the use of exaggerated, dry and starchy methods because they think this is what the business world wants.

they do not.

As I mentioned before, a person makes a purchase decision, so if you have shown them how to make their business more profitable, streamlined or famous, they will sit down and take care. In addition, a company simply tells them how to express it in simple English.

If you keep a person's image, you will try to convince you not to go too far.

---

Orignal From: Is the B2B copy different from the B2C copy?