For many people, the answer to this question will be a loud "yes". Do marketers really care about the welfare of their customers, or are they more concerned with the bottom line ' the organization they represent? I read an example from an official at the Coca-Cola office in Sweden, who said that her goal is to get people to drink Coca-Cola at breakfast instead of drinking orange juice. Is this in the best interests of consumers?
How consumers and organizations must look at marketing disciplines and have begun to change; a more holistic approach to consumers. In this regard, companies must consider all aspects of their relationship with consumers, not just their own goals.
Many people may ask "is there any ethics in marketing?" Consumers are not paying attention to the concerns of consumers and advocacy groups. Fortunately, we have to solve the challenge that marketers must self-regulate. And become more socially responsible. This is no different from the expectations of each of us: in an organized society, everyone has a responsibility for ethical behavior. One problem with the marketing industry is that if marketers don't change their approach and become more socially responsible, they will be more controlled by the government.
The ethical relationship between marketing and consumers is the key to organizational success. Consumers want fair and respectful treatment. Consumers expect that the services they receive from the organization will be reliable, responsive, trustworthy, understandable, and they truly gain valuable things. They don't want "verbal services," unrealistic promises or misleading products. Consumers do not want to sell products that are inherently harmful to them. The ethical impact on marketers is very much in line with these expectations. As more and more people join the marketing field, especially in the increasingly popular information marketing field. In the arena, these problems will be, and should be, the primary issues that need to be addressed.
A new foundation for marketing and the ethical impact of marketers targeting specific groups or segments. The company targets a specific group of consumers who believe that these consumers will provide them with the greatest return, sometimes even the exceptions of others. Some consumers believe that marketers don't care what happens when they buy a product. from
The buyer is at his own risk, from
Or "let the buyer be careful." Marketing theory is, and must be quickly dismissed.
Markets must pay more attention to consumer needs and aspirations, but they must still keep in mind the company's overall goals. Unfortunately, this creates conflicts between marketers' priorities, consumer needs and aspirations, and organizational goals [profits], and is the basis for many confusion and concerns in ethical marketing practices. In order to overcome this existential organization and to some extent the challenges faced by consumers, all participants must adopt a more comprehensive or comprehensive marketing process perspective. Corporate ethical decision-making will require them to provide consumers with an "enlightened self-interest" approach to ensure that marketing practices are ethically justified.
Consumers must also take on some responsibilities to be more self-aware and understand the products they buy and use. For those who have the ability to make rational choices, consumers must act and study the products they buy; they must be aware of their needs, not their wishes, and make appropriate decisions about the direction in which they are required. If consumers want organizations to respect them and provide a level of service that meets their needs, they must do their part.
Service is actually the art of providing consumers with more than just the products they buy. Part of the product is to provide consumers with assurance that the products you sell to them are based on ethical principles: Does the organization respect their customers? Are they honest and frank in their communication with consumers?
As awareness of consumer rights increases and advocacy groups become more pressured on organizations and governments, organizations must prioritize the ethical impact of their marketing programs, which will only increase. In the service industry, the relationship between consumers and service providers is very important. If consumers think they are being treated unethically, they will go elsewhere. However, they will not only leave, but will accept as much as possible with them. The risk that an organization faces by unethically improving its customers/customers is too large to allow this to happen.
Orignal From: Is marketing ethics an Oxymoron?
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