Just over 50 years ago, Vance Packard caused worldwide vigilance when it was published. from
Hidden persuader, from
This book exposes the ruthless way in which advertisers use hidden psychological techniques to manipulate our thoughts, fears, and purchase decisions. The book sold more than a million copies and for a while made the public aware that it was susceptible to secret use of subconscious stimuli and Freudian depth psychology. The shades and shouts caused by Packard have long since faded - but we are still bombarded with the same mandatory technology every day. These are being applied subtly and tangibly, not only by advertisers, but also by politicians, newspapers, news agents, slogans, spin doctors and public relations consultants. Our subconscious mind is constantly being attacked and bombarded with a feeling of good excitement, designed to encourage us to buy products we don't need, not to use and often cannot afford.
Of course, this is nothing new. Many people think that Niccolo Machiavelli is the founder of political thought control. He was a strategic adviser to the Republic of Florence in the early 16th century and was one of the first to write a written guide for the rulers on the acquisition and deployment of political power. His book from
prince from
It was circulated privately throughout his life and was only published after his death, because people thought his advice on the use of defamation, deception and deception was too dangerous to fall into the hands of dissidents. ' It is best to be loved and worried, this is one of the instructions he provided to the ruler. ' But since these two people are rarely gathered together, anyone who gathers together will gain a greater sense of security because they are afraid rather than being loved. ' This book is banned by the Catholic Church, and the Catholic Church will join it. from
Index Liborum Prohibitorum from
There is no doubt that several copies have been kept at the Vatican Library for use by senior members of the Almighty Roman Culia. It became one of the Bibles of the founding fathers of the American colonies, and John Adams found his recommendations to be invaluable, especially its practical guidance on the concentration of power and the control of rebel factions.
Many writers have developed the art of Machiavelli. The earliest of them was the Spanish Balthasar Gracien, who wrote from
The art of secular wisdom, from
It was published in 1637 and is widely distributed throughout Europe. This book provides three hundred tips on how to achieve personal and public success. These sensible suggestions are mostly related to changes in personal lifestyles and cover the same foundations as the large number of contemporary self-help manuals. However, like Machiavelli, Gracien also provided advice on manipulating people. For example, here are his four tips, taken randomly and appropriately rephrased. Axiom 5: ' aims to make people dependent on you. Smart people prefer people who need them, not thank them. Keep their hopes if they are not fully satisfied, because then you can keep their dependencies. ' Axiom 7: ' Avoid surpassing your boss. All victories will produce hatred, and it is stupid and self-destructive to arouse this feeling in your predecessors. ' Axiom 17:' Change your behavior pattern, otherwise your competitors will be able to predict your actions and defeat your plan. It is easy to kill a straight bird, not a tortuous bird. ' Axiom 77: Everything is for everyone. Observe and imitate their emotions and habits. Follow their leader. Learn with scholars and be holy with the saints. This is the way to gain their sympathy and support. '
These are the techniques that politicians use today, usually with the help of rotating doctors in psychological persuasion and Machiavelli's art training. It is no coincidence that Edward L. Bernays, the founder of American public relations, is the nephew of Sigmund Freud. One of his first tasks when he was founded in practice was to make Machiavelli art a more moderate public face. He has achieved great success and encouraged street people to think about public relations. Not propaganda. ' But despite the attempts to reshape these brands, the work of modern rotary doctors still largely lacks ethical standards. This was on September 11th, when al-Qaeda terrorists raised the New York Twin Towers Trade Center to the ground. Jo Moore, one of the UK government press officers, seized the opportunity to send a message to her political executives, telling them: "This is a good day to bury bad news." #39; [her actual discourse Slightly different, but usually ruthless.]
These psychic benders are bent on pulling the wool through our eyes. They are not providing us with facts, but romantic fiction. Their power is enormous; their existence is omnipresent. In Washington, DC, there are more than 17 lobbyists today, promoting the interests of pressure groups, including large pharmaceutical companies, anti-abortionists and the National Rifle Association, which wants to ensure that every American has the right to carry guns. Last year, these promoters and vibrators received nearly $3.5 billion in funding, excluding the amount they paid directly to the federal candidate's campaign account. Without our vigilance, we will become victims of continued subconscious manipulation. At the moment we let others decide our ideas and purchase decisions, our tough freedom will be lost.
Copyright Donald Norfolk 2010
Orignal From: Machiavelli's strategy: hidden persuasion in business and politics
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