What is an opt-in page? The opt-in page is just a web page whose sole purpose is to subscribe subscribers to your ezine or online newsletter.
A valid opt-in page will have a compelling title, a compelling point, an explanation of the subscriber's benefits, and an option to join the form itself.
The first is the title. This is the most important factor in your choice to join the page. The title only determines if the visitor will read the rest of your page. If it is not noticeable enough, the visitor will leave. Be sure to include the top offer for the offer in the title. Note: Benefits, not features.
Next, the main points. List all the benefits of your offer in points. Use 'how','what','when','why'&'where' The formula guides you along the way. What is the biggest benefit you offer? How will your visitors be? Improve your life by subscribing to your list? List all the ways you choose to join the page.
Finally, you will be given the option to join the form. Here, you need a strong call-to-action to let visitors subscribe to your list. Phrases like "free instant access" ' and "Click here for free subscriptions" often work very well.
The key to success in choosing to join the page is testing. Keep changing the individual elements of a page [for example, sometimes changing the title] to see if it will increase your conversion rate [the percentage of people who visit the site you choose to join]. Keep improving your pages until you have a steady stream of subscribers every day.
Orignal From: Mastering list building - How to create a selection page that converts like crazy
No comments:
Post a Comment