With the increasing popularity of podcasts, publishers and marketers around the world are asking themselves how to monetize through this content channel.
Today we will look at how marketers monetize podcasts through enhanced marketing campaigns.
While publishers may find it relatively easy to integrate podcasts into their business models without actually creating a revolution, the opportunity for marketers does go beyond traditional marketing strategies.
To understand what we need to know about what podcasts bring to the marketing table: the power of voice is passed directly to our potential customers, customers, employees and partners.
While text may still be the most "available" format and the easiest to consume, speech itself has the unique ability to express emotions and bring personality to marketing communications.
For marketers, money podcasts are not realized through advertising sales or content sales, but through opportunities to enhance marketing communication with emotional power, directly to their recipients.
Here are some possibilities you can consider:
a] PR: Audio news releases, company executive news, expert interviews and other industry-related materials are sent directly to the media.
b] Direct marketing: sales letters and other advertising ideas, sent directly to your potential customers in audio form.
c] Customer relationship management and user support: personal information and greetings from company executives, news sent by key account managers to key customers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials,... ..
e] Promotion: Achieve more company/brand/product exposure by providing podcasts and pushing broadcasters through podcast directories and search engines.
f] E-Commerce: Provides audio product announcements and presentations to potential customers who choose to receive the latest product information. For audio products, podcasts can also provide a short excerpt or preview of the new version to capture the prospects for the subscription.
g] Brand and prospect conversion: Education content and industry interviews can help shorten the sales cycle or generate/improve the company's reputation and enhance its brand.
h] play ads in third party podcasts
and many more ...
In these examples, monetization is not a direct income, but indirectly through improved sales.
Copyright 2005 Rok Hrastnik
Orignal From: Monetization strategy for podcast marketing
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