The new publisher is an organization that fosters a community of interest. The organization focuses on niche markets and has brands that represent specific interests or activities. It promotes readers at the individual level. Its main activity is to provide news reports and book and event reviews that are in the interest of their community.
In the current industry state, the author wrote a book and then found an agent. The agent is an expert of publishers and their editors, with the pulse sought by each editor; she is committed to selling the author's work to publishers. The publisher edits, designs, prints, distributes and sells the book. Through wholesalers, wholesalers supply books to retail stores, and readers can finally see the book at the end of this long chain. Auxiliary groups, reviewers, help users decide what to read.
Therefore, the current model adds a lot of intermediate layers with almost no connection to the reader. For most books, the entire middle layer has begun to gradually increase the author's connection with readers. Even when publishers actively promote books, it uses mass market methods, such as advertising and book travel, for whom the actual audience is blind. .
Good authors can gather a community of interest around them and promote their books, but it is a paradox to think that this is a new paradigm, because most authors, many with valuable books and potentially eager audiences, are not good at Promotion and self-promotion. For the reader, the entire system is a messy and disorderly message. A very motivated minority ventured to try to solve this entanglement, but the main abandonment and appeal to impulse purchases. After a long period of time, readers will get information from large-scale marketing campaigns and buy a book in groups, but this will only happen if the event is large and word-of-mouth.
With the introduction of new book technologies such as the Kindle and Sony Reader, and the surge in on-demand printing, the need for wholesalers and distributors for more and more readers has been eliminated. It is likely that this number will dominate the market in the near future. Publishers and agents will be at risk as the elimination of sales and printed books become decorative items.
In the new model - on the way forward - some people focus on maintaining a community of interest. These people are essentially powerful research [or supported by powerful researchers] and are good at interacting with people. They attend meetings, maintain blogs, go where the readers are, and invigorate them through their energy. With the support of their staff, these people are eager to get new books and new voices and actively seek them to feed and nurture their communities.
One such person is Oprah Winfrey, who runs through her book club. The name Oprah is synonymous with everyday life problems. Any book she recommends to her book club guarantees amazing success, thanks to the sheer community she has retained through the talk show.
But most authors don't need this kind of success. The success rate of selling 20,000 books is much lower, which is a good way to retain a large number of authors who can explore and write their own interests. This is especially true for sales that are so low-selling due to the new electronic publishing technology and its larger royalty structure. For example, Amazon will pay a 35% royalty for books published on the Kindle. What these authors need is a partnership with thousands of celebrities who maintain a diverse and diverse group of interests and recommend books that promote their careers or interests.
The only question is whether these groups are credible if they share the royalties of the books they recommend. Amazon has built such a system through its affiliate program. The program shares royalties with website owners who recommend sales. It creates a separation between the initiator and the writer because the sponsor [the network community owner] can recommend the book and share the income without having to contact the author.
But the real question is whether revenue sharing can follow the traditional publishing model, where publishers review authors and sign royalties. Published by a well-known publisher, adding instant credibility to the author, and with all the same conditions, increases the chances that the book will be reviewed and discovered. Even if publishers actively promote their books, no one doubts the credibility of the system.
I believe that as long as certain principles are maintained to maintain trust, revenue can be shared directly:
- New publishers [ie individuals who nurture interested communities] maintain the same rigorous standards as existing publishers to review and select authors they recommend.
- New publishers put the interests of the community first, not just to manipulate readers to buy books. They must first serve the community.
- Publishers really become part of the community they are interested in. They are passionate about the interests they represent, rather than simply posting empty words to earn another money.
- Publishers use a variety of techniques to connect with readers on a personal level. The mass market approach, while still useful, is not enough for this new paradigm.
All in all, the new publishing houses will be dominated by individuals who are passionate about the interests of readers who are in a particular interest and are able to connect with the communities they are interested in at the human level. They must really care about their communities and serve them. They must think of people as real personal lives and concerns, not just numbers on the accounting table.
Orignal From: New publishing paradigm
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