Retail malls and shopping centers - how to make rental advice work

In terms of leasing, retail investment properties are special. If you are a real estate agent, there are special elements in the marketing package that can be processed.

Creating a rental marketing package is a common occurrence when renting and managing a shopping mall. What we can do here is to help you with the rental process and marketing documentation.

First, we should say that the lease of retail properties is more than just rent and lease. Retail properties are not only investments in landlords but also investments in tenants. Tenants operate businesses and retail properties must help them do so.

This is an opportunity for marketing packages to really deal with tenants. Well-designed marketing packages can also be reflected in the design of brochures or flyers distributed to your target tenant market.

This is a checklist to help you design a good marketing solution for retail property vacancies.

1. Housing area and plan


2. Permitted decoration design and details of the quality of the finishes and materials used


3. Lease requirements and breakdown of expenditures or expenditures other than leases


4. Seek details of the lease and any options available to the tenant


5. Site planning includes parking lot details, access and public transportation drop-off points.


6. Demographics of local shoppers visiting the center and surrounding areas


7. Definition of trade area, of which 80% of trade sources


8. Tenants mix the entire hotel, including plans for these locations


9. Customers calculate on different days of the week


10. Retailer's trading model is more than 12 months


11. Trading model by day of the week


12. Details of services and amenities for tenants and customers


13. Known or expected details of property changes and improvements


14. Details of public areas and usage patterns.


15. Property promotion and marketing details of tenants


16. Details of the logo and rental design as it applies to the topic rental


17. The details of the main tenant and the lease are permanent.

Potential tenants in a retail property are expected to visit your property before deciding to lease. Any retailer knows that transactions vary on different days of the week and they want to check themselves and other tenants.

Given that tenants of retail properties are always talking to each other, the high value of good tenant relationships with landlords and property managers cannot be underestimated. Unpleasant tenants in the property can detract from or undermine any vacant efforts to lease you.

This retail rental vacancy marketing package is comprehensive and will answer many tenant questions before submission. It also shows that you are a professional retail leasing expert.

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