Independent advertising is the most effective form of ezine advertising, but it has the same risks as all other types of advertising: no one can really guarantee that you will get the results you expect. If you don't carefully prepare your advertising campaign, your failure time is at hand.
So basically you have three choices:
1] Don't advertise, you won't fail. However, if you follow this path, there will be a "slight" inconvenience: you have no chance of success; Egypt
2] Don't waste too much time, quickly write ads or copy ads, and buy some advertising space in e-magazines. Then look at the results and conclude that the e-magazine ad has died; Egypt
3] Forget marketing information, such as "Make money to do nothing / sleep", forget the excuse "I am not a copy" or "This ad is very good, because my teacher told me" and started working.
You hate the last method, aren't you? Work... brr! I know, but... I can't get anything without doing anything. always. So... you have to choose what it will be: pain or ecstasy? Or no ...
If success is your goal, then you must accept some unpleasant activities: work and testing, improve and then test again. Testing is the magic keyword for any serious advertiser. why? People are so different, no one, not even the best copywriter, can say, "Hey, this ad is the best, it will work very well." No test, no one can know the market reaction in advance.
Now I hope that I will convince you to do some testing before starting your personal advertising campaign. I think you will ask, "What should I test?" Ok, I will answer some questions:
If no one opens your personal ad...
1] How good, practical and affordable is your product?
2] How important is the rest of the marketing message?
3] How good is your landing page?
No, if the recipient of the solo ad doesn't open it, there is no problem. One of the most important elements in email marketing is the theme. This is what you need to test, test and test again to ensure that your marketing message arrives in front of your readers. Then continue to test other elements, don't forget to carefully select the person you placed the order. There are jungles...
How long does it take? Well, it depends on many factors, especially depending on how far you are willing to go. The more tests you do, the farther you will fail.
For your success!
from
Adrian Jock
Orignal From: Solo ad - pain, ecstasy, or nothing?
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