Advances in computing and information technology are changing the way people meet and communicate. People can meet, talk and work outside of traditional meetings and office spaces. For example, with the introduction of software designed to help people schedule meetings and facilitate decision-making or learning processes, geographic constants and changes in interpersonal communication dynamics are being weakened. Information technology has also greatly affected the way people teach.
As new information technologies penetrate the workplace, homes and classrooms, user acceptance of new technology acceptances has begun to attract the attention of professionals and academic researchers. The developer and software industries are beginning to realize that the lack of user acceptance of technology can result in the loss of capital and resources.
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TAM is one of the most cited models when studying user acceptance and use of technology. The Technical Acceptance Model [TAM] was developed by Davis to explain computer usage behavior. The theoretical basis of the model is the rational action theory [TRA] of Fishbein and Ajzen.
The Technology Acceptance Model [TAM] is a theory of information systems [system consulting for all communication channel networks used within an organization] that simulates how users accept and use technology. This model shows that when users acquire new software packages, they affect them. Some factors that determine how and when to use it, especially:
Perceived Usefulness [PU] - This is defined by Fred Davis as "the extent to which a person thinks that using a particular system will improve his or her job performance."
Perceived Ease of Use [PEOU] Davis defines this as "the extent to which one believes that the use of a particular system is exempt from effort" [Davis, 1989].
TAM's goal is to "provide an explanation of the determinants of computer acceptance, which is general and can explain a wide range of end-user computing techniques and user behavior of user groups, while being both simple and theoretically reasonable," he said.
According to TAM, if the user thinks a particular technology is useful, she/he will believe in a positive use-performance relationship. Since effort is a limited resource, users may accept applications when they think it is easier to use than another. Therefore, educational technology with high levels of PU and PEOU is more likely to induce positive perception. The relationship between PU and PEOU is the effect of PU conditioning PEOU on attitude and intended use. In other words, although PU has a direct impact on attitude and use, PEOU indirectly affects attitude and indirect use through PU.
User acceptance is defined as "the user group can clearly indicate that it is willing to apply information technology to its intended tasks" [Dillon & Morris]. While this definition focuses on the planned and intended use of technology, research reports indicate that an individual's perception of information technology is likely to be influenced by the objective characteristics of the technology and the interaction with other users. For example, to evaluate the useful amount of new technology, she/he may use it. At the same time, her/perception of the system is influenced by the way her/her people evaluate and use the system.
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Research on information technology constantly reporting user attributes is an important factor affecting system success. In the past few decades, many attitude definitions have been proposed. However, all theories take into account the attitude towards the relationship between a person and an object [Woelfel, 1995].
In the context of information technology, it is a method of attitude research - the technology acceptance model [TAM]. TAM recommends that users develop a positive attitude towards technology when they recognize that technology is useful and easy to use [Davis, 1989].
A review of academic research on IS acceptance and use suggests that TAM has become one of the most influential models in the research process. TAM represents an important theoretical contribution to understanding IS use and IS acceptance behavior. However, this model - initially emphasizing the design of system characteristics - does not take into account the social impact of the adoption and use of new information systems.
Orignal From: Technical acceptance model
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