The importance of brand as a marketing tool

Branding is an important aspect of any product or service marketing process. In today's market, each product has several competitors made by other companies. The competition for consumers is fierce and the competition is fierce. The American Marketing Association [AMA] defines a brand as "name, term, logo, symbol or design, or a combination thereof, to identify a seller or group of sellers' goods and services and to distinguish them from other sellers or sellers. Come. Seller ".

How does the brand develop?

The core of the brand is to determine the target market. Research and research are the next logical step to gain a sociological understanding of the target customer and what he wants to get from the product or service. The development of the brand revolves around the basic understanding of customer psychology.

You can recommend your product according to your needs. The question that arises here is how to develop a brand that is different from advertising. The answer is - they are not very different activities, but are interdependent. However, when advertising stops making the product more satisfying than its competitors, branding goes one step further, trying to build the product as the customer's first name. When they think about that product group.

Brand goal

Many companies are aware of the importance of this marketing tool and hire professionals who create brands, such as Demetrend's Yahel Demeter. They work hard:

* Establish product credibility
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  * Focus on customer psychology and emotionally contact them
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  *Build a loyal customer base

In other words, branding is the process of creating such identities for products or services that accompany the customer experience and expectations. This is a combination with the target market and is committed to meeting their needs and is better than everyone else.

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