The main factor involved in the importance of English in international business is the acceptance of English as the international language of the business community in order to communicate. Accepting English does not require exploring alternative languages. If not English, which language is more effective for the international business community?
English as an international language
English as a global communication perspective
If English as a global language means that English is the most widely distributed on most continents, that is true. If this means that English is the most commonly used language between language communities and language communities, that is true. It is the language of all people in the world and is clearly wrong "[Harris, 2001, 685]. Benefits for business functions may not be accepted as beneficial to non-commercial communities. For any new project or venture capital, the research and development of the product or service should be carried out so that the words used to communicate with the new market will not be compensated. Be sensitive and respectful about decisions about communication and wording.
English as a perspective of learning and communication
"It's vital that students must have – and understand the language and strategic goals they can draw when using English to communicate with people who don't share the first language and culture. The development of strategic abilities, students need to be reminded Communication is a two-way path. That is to say, to make your information clear and to understand that others are not the responsibility of non-native speakers or speakers. Standard English variants [however defined]. Everyone is responsible Overall successful communication, whether international or not [Matsuda and Friedrich, 2011, 340]. Please note that words may have different meanings in different parts of the same country. Therefore, it is a reasonable possibility to have words with different meanings in different parts of the world. Different versions of English can also be found in different places. Business English may also differ from English in an English-speaking country. Don't pretend; technology can already be used to determine what a given business project or transaction involves.
International business communication English
"When considering the impact of English on international business, there are two effects: intralingual and interlingual effects. - Expressing the state" [Hejazi and Ma, 2011, 153]. If the local English in these two countries is slightly different, if there is no time to define a business English agreement, it may still have the feeling of dealing with non-English speaking countries. Business professionals who are unfamiliar with the market will benefit by understanding how they work and using the same language that is used by other market holders.
"Cross-language, often referred to as "universal language", refers to the impact of English on promoting foreign direct investment activities between countries with different official languages. When conducting international business, speaking English in non-English speaking countries The case with English-speaking countries; the second is the use of English as a vehicle language between two non-English speaking countries that use different official languages [Hejazi and Ma, 2011, 153]. Although cooperation in English in both cases may have positive benefits for the countries involved, the sensitivity of communication should be communicated to avoid misinformation that may offend the market members involved. Good judgment in choosing words is very important.
in conclusion
The importance of English in international business will depend on the purpose of the communication involved in English. Since the importance of English depends on whether its use helps to complete a commercial transaction, the determining factor will depend on the user's perception of the fact. The success of business communication will involve other factors. The more English plays a role in international business communication, the more you use it. It will then be used because it is used by people for content that the business wants to communicate with.
Reference
Harris, CD [October 2001]. English as the international language of geography: development and limitations. Geographical Review, 91, 4, 675-689.
Hejazi, W. And Ma, J. [2011]. Gravity, English and international business. Multinational Business Review, 19, 2, 152-167.
Matsuda, A. And Friedrich, P. [2011]. English as an international language: a blueprint for the course. World Englishes, 30, 3, 332-344.
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