The most popular marketing trends are incredible

This is fun - usually the "hottest trend" is new. Medieval recipes are not our menu, and jazz is not the dominant figure.

But occasionally some old people find a new life and take off.

If you are smart, then you should pay attention to it.

Any good idea must stick to life, don't overdo it, don't overdo it until the stars are right. Then you realize that this is an idea before its time - this is usually the most powerful idea.

In marketing, the hottest trend is not social media. In fact, it has been awful for about 12 months.

The privacy scandal is still very fresh in people's minds.

Our message is more noisy than the signal, and the mean suspicious algorithm controls what we see.

All big data attracting and disrupting privacy players are facing new global regulation.

I am not saying that social media is dead. You can advertise with it and do a good job for your business. But now is the time to market new ideas... In this case, it is an old concept that the time is ripe.

This idea subverts digital advertising - that's exactly what it needs.

Instead of postponing annoying ads in your customers, you let them come to you.

Instead of harassing them to buy, they reward their attention and build relationships.

Money [and more importantly, control] does not flow to Facebook, Twitter or anyone. No algorithm will choose to bury your material at the bottom of the heap.

Instead of treating your customers as commodities, they are considered part of your family.

No wonder content marketing has become the hottest trend in 2019.

The good thing about it is that you can use it on social media. The two are not mutually exclusive - in fact, they work well together. The magic of content marketing is that you no longer rely on other people's platforms, but steadily build your own platform.

If one day, Facebook forbids you or punishes your content?

no problem.

If you want to completely bypass social media?

This is also A-OK.

For a while, digital marketing seemed to be hosted by these big platforms. Now, people realize that they always have a choice.

If you want to freely promote your approach and enrich your customers in the process, then you do just that.

If content marketing is not something you fully accept, then understand this: your brand will start to lag behind those people.

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