The contributor portfolio is an important tool to impress potential customers. How much do you have to collect after the inevitable? ' The next question is often "What did you write?" #39; This is where a great portfolio comes into play. Here, an experienced contributor believes that the contributor's portfolio should look like this:
- Online and offline
- Your best job
- #39;Requirements tailored to current potential customers
- up to date
- Hard copy copywriters should be among the appropriate holders
The contributor combination should be online and offline
Because of the importance of the network as a tool for finding contributors, you must maintain online and offline [hard copy] copywriting ports. The online version can be on your website or blog, but it should contain examples of your best work anyway. This way, potential customers can see your abilities around the clock, whether they are in Cheltenham, Gloucestershire or at the other end of the world. The hard copy combination should be an easy to carry format that is easy to carry into a presentation.
The portfolio should include your best job
Use all the content you've written to resist the temptation of overloading your portfolio. Be selective and make sure that only your best work is there. Quality is as important as quantity, and perhaps more important.
Good copywriting port is the epitome of the current outlook
Related to this point of view is the importance of tailoring your portfolio to the requirements of potential customers when you visit them. Your online advertising contributor portfolio can of course contain all of your samples. However, when you are facing a potential customer, make sure your hard copy or electronic presentation focuses on the work that is causing its immediate needs. A website project? Pay more attention to your website or SEO copy. Press release requirements? Don't overreact directly to the copy example. It's just a matter of common sense, maximizing relevance to potential customers, rather than linking their time to your entire creative history...
Your copy of the copy should be up to date
People like to work with successful and currently active people. A busy writer is a demanding person. Copywriting. This is a good indicator, so make sure your copy of the copy is as up-to-date as possible. This can be difficult, especially for hard copy samples, which are sometimes difficult to obtain from agents and end customers. Do your best; even the spread of the studio PDF manual is better than nothing.
Hard copy combinations can take many different physical forms
Different contributors like different physical publications. For some, it will be a smaller version of the classic art director' portfolio; for others, the A4 folder with perforated sleeves will be a perfect example. Whatever you choose, make sure that the physical container does not disperse your sample. Neutral finishes are better than "busy." There are patterns. Of course, you will always make sure your portfolio is neat and orderly, with no worn dog ears and dirty finger marks...
Ultimately, your portfolio will look like your preferences, experience and resources available. However, if you follow the guidelines above, you can be sure that you have a good start than competitors who don't fully consider their presentation. From now on, put these portfolios together and be prepared to satisfy potential copy clients.
Orignal From: What should the contributor's portfolio look like?
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