We all agree that having a website and a blog is important to any business, but what about podcasts? Can this style of audio content really have any impact on your target audience and your profits?
What is a podcast?
A podcast is an RSS feed that your audience can subscribe to. But instead of using text or video as content, it uses audio. It's like having your own radio show, but for a target audience who is really interested in what you say.
The word podcast is a combination of the words "iPod" and "broadcast", just like when they first created an iPod to play them. Today, you can listen to podcasts on many devices, including computers, laptops, tablets and smartphones.
Podcasts are personal and real
Listening to someone's voice during recording is more effective than reading written text because you can convey more emotions. When people are doing other things, they are also more likely to listen to the recording. For example, when driving, going to work and off work, when exercising or generally moving. You don't have to be in front of your computer screen.
It's convenient for your audience
When you post a podcast, your audience doesn't have to be online. They can download and listen later. This is convenient for you and your audience, because you can create and publish podcasts at any time, and they can listen to podcasts whenever they are available.
Podcasts are easy to make from
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Podcasts can be made wherever you are. As long as you have an internet connection. You can even use your smartphone for recording. You can record audio directly from your phone using apps like Google Play Music, Pocket Casts and AudioBoom. Then, just upload it to the internet and your podcasts will be available to your viewers to download and listen to.
It's simpler than a blog post
Recording podcasts is easier than creating a blog post. First, you don't have to worry about spelling mistakes or grammatical errors. Because you are talking rather than writing, you can say more in less time without worrying about whether you misspelled or missed a comma.
You can reach new audiences
Podcasts allow you to reach more viewers. If you create podcasts based on blogs you've written, you can also use the same content as blogs to break down different audiences. There is no limit to the type of information in the podcast. From self-help hiking, talk shows, specific themed training to storytelling, it's possible.
Orignal From: Will podcasts affect your business?
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