Direct marketing generated $2.05 trillion in sales in 2012. This is equivalent to 8.7% of US GDP in 2013. This represents a few key points.
First of all, the competition for direct marketing is very intense. By spending all of these advertising costs on direct marketing, you need to make sure your information is experienced and heard. Second, in the fierce competition, you need to produce compelling information, not once, but repeatedly. If you want to do more than just tread water, you need to do this effectively.
Therefore, it is important to develop a marketing strategy that optimizes budget spending by using direct marketing more effectively. The following are the five basic elements of successful direct marketing.
1] Provide convincing sales information
There are several elements that can be used to create compelling sales information. Successful sales letters and other marketing content must be relevant, practical, and persuasive. Effective marketing content can attract the attention of potential customers, show uniqueness, and build trust with your potential customers. Use these three elements in all your direct marketing content.
·WIIFM - Tell your prospects about his/her exact content.
· Unique Sales Proposition [USP] - Clearly describe why your solution is an excellent solution.
·Recommended Book - Let your satisfied customers "sell" to you.
2] Follow-up leads to attracting and attracting the attention of your potential customers in a timely manner
You may have a sales letter that leads sales, but if you don't follow up, valuable sales leads will be missed. Follow the on-site activities by phone, email or by inviting potential customers to take the next steps.
Demonstrate your product or service for free. Make an appointment with the subject matter expert to learn more about how your company's solution works and why it is better than the competition. Then, before scheduling your presentation, send a white paper detailing your product.
Follow up, engage and motivate your potential customers to be interested in your solution.
3] Enhance your brand
The benefits of the brand make the company and its dominant competitors without a brand. Branding helps position your product or service. It also provides you with pricing and distribution capabilities. Takeaway is: never miss the opportunity of the brand.
Direct marketing gives you a lot of online and offline media to build brand awareness. Online media: [1] banner ads; [2] blogs; [3] emails; [4] websites. Offline media: [1] Printed advertising - sales letters, postcards, brochures; [2] press releases; [3] public relations.
4] Cultivate new customer relationships
Leadership development is as important as leadership gain. Most companies want to build long-term relationships with their customers. That's because they have become repeat customers. And, as time goes by, repeat customers can bring more sales and profits to your profits.
There are many ways to establish and maintain a driving leadership development program for external marketing. You can use email, direct mail, social media, mobile, podcasts, seminars, calls and videos.
5] Integrate and synchronize online and offline direct marketing
To optimize your information and direct marketing budget, the key to success is finding the right combination of online and offline methods. One method is not necessarily better than the other. Instead, the secret to successful direct marketing is how to combine these different approaches.
You can integrate and synchronize these methods during the sales cycle in which the message begins. Start with a sales letter and follow up by phone or email. Recommend your potential customers to your website for more in-depth marketing content, and don't forget to go through this process
Achieving the right marketing mix creates a "multiplier effect" that helps you complete sales faster and easier. Use different media in a consistent and coherent way, working toward the same goal and optimizing your marketing efforts.
Don't ignore the value of direct marketing
Because so much attention is focused on inbound marketing, it is easy to overlook the benefits of direct marketing. However, as you can see, it still occupies the largest share of sales. Therefore, carefully review your marketing strategy priorities and adjust your budget accordingly.
Apply these five basic components to effectively compete for this $2.05 trillion market before direct marketing campaigns.
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