Your marketing message communicates your business content to the world. from
And your LinkedIn profile is the perfect place to develop and focus on your most focused marketing messages.
LinkedIn is one of the most important online tools for marketing professional services. from
However, only a very small number of users post valid business summaries on LinkedIn profiles.
Your LinkedIn profile needs to send the basic information and value of your business. This article will show you how to do this.
Your business title
The first item that someone reads on your profile is your business title. And almost everyone is very bad.
They are usually headlines [patent attorneys, management consultants, personal chefs] or labels for people doing things [tax preparation specialists, communication skills training]. These are not valid information because they do not convey how professionals can help their customers.
Instead, you want something like John Nemo:
"I showcase B2B sales professionals, how business coaches and consultants use LinkedIn to generate leads + add customers"
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John's brief title tells him who he works with and the concrete results he has helped them achieve. Any reader will immediately know if they are interested in learning more. His title is "WIFM" - what it is for me.
I use John Nemo as an example because I learned how to create a good LinkedIn profile from him. His business [and books], LinkedIn wealth, excels, exactly what this title says.
He is one of the top experts on how to use LinkedIn to attract new business. Ignore his danger.
He stressed that you don't want people to guess what benefits you have for them, but to convey them in a clear, simple, results-oriented language.
Then he goes on to outline what should be included in your LinkedIn profile summary section.
First, the abstract has limitations. You cannot use bold or color or large size types. However, you can use all of the capitalization of the title for each paragraph to make your summary section pop up for readability.
For example, the first part should title what I do [or what we do] and simply expand your title.
This is what John looks like:
What I did: Since 2012, I have helped global B2B sales professionals, business coaches, consultants and other professionals use LinkedIn and webinars to create potential customers, increase customers and increase revenue.
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Very clear and simple? My help and how I can help them.
Then he wrote how he did it:
How do I do this: I offer "do-it-yourself" online courses, one-on-one private and group coaching, and written materials to help business coaches and consultants discover how to use LinkedIn and webinars to create more business for themselves.
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Please note that this section describes the services he provides and then returns to the results he has helped the client achieve. The value is as clear as the day.
The next step is about where you have seen John. This is all about credibility or "social evidence":
Where did you see me: I often publish articles on national publications, podcasts, and organized blogs, including:
• Business insider
• Entrepreneurs caught fire
• Inc. Magazine
• Social Media Examiner
•Business journals
Huffington Post
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These are the places where John published the article. If you don't already have a place to post, don't worry, you can leave this section or add it later.
This is the fourth of five articles on the five pillars of marketing, and my marketing model can help your marketing get on track. The 5 pillar article is here.
Next, write down the people and companies you work with:
Who do I work with: I personally rewrite and optimize LinkedIn profiles for A-List entrepreneurs, bestselling authors, business coaches and consultants, including:
•Chris Brogan
Bobberg
•John Lee Dumas
Marie Smith
•Tom Ziglar
Dan Miller
•Jairek Robbins
•Ray Edwards
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Now, if you are a self-employed person with network savvy, you may have heard of some of them. For your summary, please mention the type of people or organizations you have worked with, as well as a list of some customers.
Next, insert a few quotes from your happy customer:
Others say:
• "When it comes to LinkedIn, I heard three people, but only one person puts new business on my lap like John Nemo. You know me. It's worth your time. Jump on this!" Chris Brogan, New York Times bestselling author, consultant and speaker
• "John Nemo accepted my LinkedIn profile page and ignited it in a way I have never seen before. After witnessing John's expertise, it's easy to understand why he's doing it over the past few years on LinkedIn. It, when it comes to LinkedIn, John Nemo is the real deal. John Lee Dumas host, the award-winning "Fire Entrepreneur" podcast
_____
With a little work, almost any self-employed professional should be able to offer good legal quotes like this. You only need two!
Finally, a little introduction to your background:
My background: author of 7 books, former Associated Press reporter, award-winning public relations director and social media consultant, talk radio producer.
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John helped many self-employed people make powerful business summaries on LinkedIn. He really got a clear marketing message.
Please note that there is basically nothing about deal with What did he do; all his articles result . It's concise, quick to read, and very important on the web.
Now you know what your LinkedIn profile should look like. It's time to sit down and mimic John Nemo's approach to making your own LinkedIn profile.
Cheers, Robert
Orignal From: Guide your marketing message in your LinkedIn profile
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