What do you think you need in addition to attracting more ideal customers?
Many people will say, "Better information tells me how to do useful things."
Others will say, "More motivation and motivation to implement what I already know."
Another common answer is "There is more time to incorporate marketing activities into my schedule."
Many people will say, "I need better goals and a clearer understanding of what I want to achieve."
In the past 20 years of writing this ezine/blog, I have talked about the importance of all of this.
But I finally understood a more important factor: good habits.
In the past year, I have been a strong advocate of James Clear. He wrote a blog about success and habits. He just published his first book, Atomic Habits, which is awesome.
Although James is not a marketing expert, when he said that the ultimate determining factor for success is to establish positive habits, I am sure he is right.
The idea is simple but correct: from
Self-employed people who establish normal marketing habits have greater chances of success than those who do not.
And the crazy thing is that the four projects I mentioned above - information, motivation, time and goals - did not actually make a big difference.
information. from
Today, we can get more information about marketing, which is unprecedented in history. Most of the content is free and available immediately through Google or YouTube search.
The problem is that most of us don't habitually research what we need to know to be better marketers. If we are not familiar with this information, it will be useless.
Even if we pay a lot of money for courses and courses, most of them will be wasted. I have just learned online that 97% of people who purchase courses online have never completed.
motivation. from
If we measure motivation through our intentions, we are all motivated. Don't we want and need to develop our business? But we are constantly distracted and do not follow our intentions. Again, the problem is bad habits.
time. from
If we only have more. But unsuccessful marketers are as many as the most successful marketers. The key is that they spend more time implementing regular marketing habits.
aims. from
There is nothing wrong with the goal, only they are just the starting point for success. They can make us in trouble in the future, not what we need to do today - the regular marketing habits we perform every day or every week.
"Every time there is a habit or system to beat the target." - James clears
The study entered and the conclusion was clear.
Establishing positive and consistent marketing habits has a greater impact on marketing success than anything else.
We may have a wealth of information, a high degree of enthusiasm, sufficient time and clear goals, but without regular and habitual marketing activities, the chances of success will be negligible.
The question you should ask is, "How do I start to build better marketing habits?"
James Atomic Habits has gone to great lengths to share a variety of ways to become an expert accustomed practitioner. So I strongly recommend that you get his book. It may be the most valuable marketing & #39; booked you have read.
However, I would also like to tell you what I think about the need to establish new marketing habits.
C - SPAT model
This is the model I proposed for one of my marketing plans.
Coach or background. from
The coach announced the game, how it was played and how to win the game. This creates an environment in which you play games. It would be helpful if you had an external source that would allow you to play the game in accordance with the rules necessary for success.
The principle is why when you work with a coach or program, you suddenly find it easier to take action and form a positive habit. The background of the game helps shape your behavior.
Please note that all professionals, such as doctors, lawyers and accountants, are subject to rigorous training in professional schools and internships. In this context, professional habits and agreements have been established.
As independent professionals, we all like to do things ourselves and set our own direction. This is good, except that it doesn't always work very well, is it?
the study. from
An important part of the game is learning and learning the knowledge systems needed to perform effectively. Again, you get the information you need to be an effective marketer, but you need some help to sort the wheat from the chaff and research the most useful things.
planning. from
All successful marketing requires a plan. Another way is to implement random marketing campaigns with little structure and direction. So, you don't know much, but how do you put what you know into action.
action. from
Success comes not from busy or doing a lot of things, but from doing the right thing at the right time. This is where the normal marketing habits are built.
For some people, it is possible to write articles once or twice a week. For others, this could mean establishing more meetings with network contacts. Or it can order regular speaking events.
The secret to getting the job done is to put the first three steps of the model - coaching, learning and planning - for marketing campaigns that are executed as consistently as possible.
track. from
Measure the results obtained. When we are unable to measure, habits do not tend to persist. As we measure and track habits, their chances of consistent performance increase dramatically.
Building a positive habit can take some time. from
You know, this happens when you don't even have to think about it; you sit down and write this article every Monday, or call potential customers five times a week.
When you act like this, you create a feedback loop to learn what is best and what is not. This allows you to fine-tune and tweak over time until your marketing habits become more mature.
So don't pay too much attention to finding "perfect" marketing strategies, gain motivation, find more time and set goals.
Instead, use the C-SPAT approach to build positive marketing habits.
Cheers, Robert
Orignal From: Habits - the secret of marketing success
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