How to choose the right marketing strategy for your business

I may have more discussions with customers on this topic: from

 Which marketing strategy should I use to promote my professional services?

Today, there are more choices for selling than ever before. from

  And you may be inclined to look for things that are quick and easy, resulting in endless new prospects.

I hope to implement this solution. Some of the newer marketing methods, such as YouTube videos, are very powerful, but it's hard for ordinary people to do it successfully.

Over the years, I have achieved great success in three major marketing campaigns. from

  And I have helped many clients successfully implement these strategies. Still, for all of these people, achieving consistent results takes a lot of time and effort.

Below are the pros and cons of each strategy and general recommendations on how to integrate each strategy into the overall marketing plan.

Network and direct outreach

This strategy is about building relationships with others in your field and connecting you to potential customers. This means engaging in conversations, attending meetings [individually or in groups], and following up. Sometimes it means connecting directly with people on your network [including LinkedIn], being proactive, and exploring the possibilities of the project.

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 The network is the most concentrated, focused, and personalized marketing method. If you do well and consistently, it can be very effective in building strong relationships and trust with your business partners and potential customers.

Disadvantages: from

 The downside of the network is that it can consume your energy. For introverts like me, this is a special issue. The network only allows you to reach a limited number of people.

Suggest: from

 Start marketing your professional services by meeting as many people as possible. Join organizations and associations and learn how to connect with new prospects using LinkedIn.

Lecture [site and webinar]

If you want to gain the reputation of an expert, there is nothing better than talking. It combines the best of web and writing because you connect directly with people and share your valuable expertise.

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 Talking can quickly build you as an expert. You can follow up with those in the audience right away.

Disadvantages: from

 The downside of speaking is that for many people, it has a high fear factor, so many people avoid it.

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 As your network expands, start looking for audiences and present your ideas online and online through professional associations, chambers of commerce and other organizations. Learn about the skills to deliver great presentations and follow up on audience members.

writing

Publishing articles and books has always been a good way to promote professional services. It establishes your credibility. With the expansion of tools such as Medium and WordPress on the Internet, it's easier than ever to put your ideas there.

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 There is no better way to quickly transfer your ideas to the rest of the world, and it can be displayed quickly and without cost to many people.

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 The disadvantage of writing is the sheer volume of online materials. There are too many articles posted online these days, and it is difficult to break through emails. Yes, writing is a lot of work and it takes a lot of time.

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 You should post an online newsletter and blog as soon as possible. Try to expand your list and you will expand your scope and credibility. Please note that this may take several years, so you need to be patient.

This is the fifth of five articles on the five pillars of marketing, and my marketing model helps keep your marketing on track. The 5 pillar article is here.

Social media [supplementary strategy]

For independent professionals, social media is a quick and easy way to communicate what you do in your business. It's worth taking the time to set up LinkedIn, Facebook and Twitter accounts.

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 Setting up social media accounts and getting started publishing and linking right away is easy.

Disadvantages: from

 Getting traction can take a long time to bring in any new business. It can also take a lot of time.

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 Think of social media as a complement to networking, speaking and writing. It can increase the visibility and credibility of people you know.

All of these marketing strategies take time to master and don't produce results immediately, but in my experience, the time and effort you invest will reward your investment multiple times.

Perhaps the biggest mistake you can make when marketing a professional service is to implement these activities randomly and externally. To be successful, you need to do all of this on a regular and repetitive basis. To do this, you need a solid, step-by-step plan.

Cheers, Robert

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