How to successfully deal with the three major marketing challenges

I think I am a very good professional service marketer.

After all, I have been working here for 34 years, reading hundreds of marketing books, thousands of articles, and learning with the best marketing gurus.

But for me and most independent professionals, marketing is still full of challenges. from

  If not, all of our customers are more than the customers we serve, they will pay us a high fee, and we never have to worry about where the customers will come from.

We don't need thousands of marketing coaches and consultants like me to provide a variety of services to help you attract more customers.

So why is marketing so challenging?

However, there are many marketing challenges, if you study marketing carefully, actually only from

Three challenges from

 This gives us the most trouble.

Knowing how to deal with these challenges will make your marketing more successful, easier and more fun.

Here are the three marketing challenges:

Challenge #1. Clearly communicate the value of the products you offer. from

  If they don't see people who are truly valuable, they won't buy your service. Your message cannot be vague or confusing; it must be clear and beneficial.

One way to understand the value of a service is to define the first three attributes that the service has. One or two is not enough; five or six will often dilute your information.

Thus, for example, sales training companies may wish to emphasize that their training will ensure increased sales, rapid increase in sales confidence, and proper delivery in a 45-minute online module.

This is easy to understand and obviously beneficial. This clear and valuable information may generate concerns, interests and reactions.

It seems simple, but not so easy to do. According to my experience with thousands of independent professionals, their information is often ambiguous, unspecific, and of low value.

If this value is not clear, the prospect will not respond.

Take the time to process your message, fine-tune it, and test it until you get a favorable response, which is one of the most important things you might do in your business.

To successfully complete this task, you must enter the ideal customer's mind, ask what they want most, what problems they often encounter, what doesn't suit them, and what can make their work easier and more productive. .

According to Jaynie L. Smith of Smart Advantage, 90% of companies don't really understand what customers value most. No wonder marketing information is so bad.

You can improve your marketing message by reading and researching [inquiring about Google], sending questions to your customers [Survey Monkey] or performing a virtual focus group [by scaling the video]. In the end, you want to find out their biggest challenges and what they value most.

When you have this kind of marketing intelligence, it's much easier to provide powerful marketing information.

This is challenging because it takes time and deep thinking. However, if you realize its importance, you will devote your energy to presenting a powerful message that will make your service attractive, interesting and compelling to your ideal client.

Challenge #2. Over time, a repetitive impression of your message makes your business visible. from

  You may need to show multiple times before someone responds to your marketing message.

Just today, I noticed a message that one of my first level contacts has been sent to me on LinkedIn. When I checked the mail, I noticed that he sent me a total of 13 emails in a year.

These messages are actually very good. They have the right tone and a great call to action. Just because I didn't pay much attention to my LinkedIn message and completely missed the top 12!

He understands the value of repetitive impressions over time and has developed a system within LinkedIn that enables him to send a unique, personalized message every month for a year. impressive

If he only sends one or two messages, I won't see them.

Similarly, my experience with most self-employed professionals is that their marketing visibility is random and inconsistent at best, and worst of all, does not exist.

As you know, I have sent an email newsletter to my list every week for 21 years. This visibility. It's really simple, but it's not that easy.

If you want to be effective in marketing, you must identify your marketing strategy so that you can consistently communicate your message to potential customers.

Moreover, this is very challenging. What is the best marketing campaign for you, your personality and talent? How can you adapt something to your schedule, not weeks, but years?

The problem is not just what marketing strategy to use. Networks, presentations, blogs, email newsletters, webinars, social media and direct publicity all work.

The more important question is which strategy is most effective you And how to implement these strategies without rotating the wheels.

You are looking for proven step-by-step instructions so you can evaluate whether the strategy is right for you and you can adapt to your schedule on a regular basis. Keep in mind that sporadic implementations are a waste of time.

Implementing a visibility strategy requires commitment and persistence. Is growth and success in your business enough to make this effort? If so, you will succeed in finding the best strategy for you.

The final challenge may be the most important challenge.

Challenge #3. Despite the setbacks, the correct marketing attitude and way of thinking are maintained. from

  If you are unable to maintain 3 R's success - responsibility, resourcefulness and resilience, your marketing will not achieve the results you want.

These 3Rs are absolutely essential.

responsibility from

 It is your responsibility to stop the position. You are the only one who can find a way to attract customers, and you won't give up until you find this way. You will not make excuses or blame the situation, but be responsible for the outcome.

resourceful from

 Use your talents and abilities to quickly find the skills to overcome difficulties and find solutions to intelligent methods. And be resourceful, you can't be full of doubts and fears of failure or rejection. A responsible person promises to find a way; a resourceful person tries as much as possible until they find the best way.

elasticity from

 Probably the most powerful trait of all. It allows you to recover from adversity, frustration and even failure. If you are trying to attract good customers, you will inevitably experience many such things. People who are not flexible will not even try, let alone succeed.

All of these basic qualities are in short supply. from

  However, if you strive to continuously develop these qualities, then over time, they will help you in the first two challenging things in marketing - information and visibility - to succeed.

Despite these three marketing challenges - messaging, visibility and way of thinking - there is still good news.

Improve your skills or abilities in any of these three challenging areas - even a little - will increase your marketing efficiency.

There is no perfect way to deal with all three challenges, and you can't make a big leap overnight. But you can work slowly and tirelessly for all three, and the weekly earnings are meager.

When you improve the message from

 When you communicate with potential customers, you will start to see a better response. Then marketing becomes like a game, starting with the question, "How can I communicate more clearly and more effectively to convey my value?"

When you increase your visibility from

 You will also notice a better response, because to some extent, marketing is a digital game. Your question may be, "How can I communicate my message in front of more suitable people this month?"

When you increase your sense of responsibility, resourcefulness and adaptability, from

 You will find it easier and more fun to play games. 3R is fuel that allows you to stick to the first two challenges.

Where did you start?

You first recognize where you are now and then promise from

purpose from

 [Why did you start your business first], a from

aims from

 [the specific things you want to achieve], and from

Take action from

 [The actual steps you achieved].

Yes, marketing is very challenging. from

  But meeting these challenges is definitely worth it.

Cheers, Robert

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