Is the following a good description of your current marketing campaign?
You have a website but you are not satisfied. You occasionally go to network events. If someone asks you to give a speech, you are happy to do so. You often post on Facebook and/or LinkedIn. When you find the time, you send an article to someone on a reliable small email list. Occasionally you will meet with the university to explore opportunities.
Now, there is nothing wrong with any of these marketing activities. Usually, they will cause some new customers to log in.
But this is not the way to get a stable, predictable new customer flow.
Please don't turn me here to think, "Well, I really can't do this. I'm already thin.
I agree. It's not that you need to do more marketing, but you need to turn your marketing model into "randomness" one is "Focus."
Random marketing is like this; it is everywhere. You did a little bit here and did a little bit on the basis of inconsistency. You are trying to keep your face, name and information in front of potential customers, but the results are unpredictable.
The random marketing paradigm is not very effective because it does not gain much momentum. You didn't do enough marketing to attract the attention of potential customers and let them take action.
The focus on marketing paradigms is very different. from
It communicates directly with your target market based on repetition and takes this very clearly. It caught the attention of potential customers and they took action absolutely.
Focus on the marketing paradigm has five pillars
Understand and implement these five pillows, I promise you will see a shift in marketing results.
Pillar 1: Key objectives
A random goal is to say, like, "I want to attract more customers to my company." Not very eye-catching?
The key objectives are more specific. "My goal is to recruit three new customers in the high-tech plastics business in the Houston area, with an average size of $30,000 per project by the end of the year."
Regarding the details of the target, the more depth and specificity, the better. You have really thought about what you want to achieve, and if you achieve your goals, you are confident that you can achieve your goals. It's true to you, you can taste it.
What are your marketing priorities?
Pillar 2: Key projects or services
Random procedures or services are general counseling, coaching or training programs. "I provide management consulting and training for companies." A bit fuzzy, right? But this is what I have been hearing.
Key plans or services are more practical. "I provide high-tech plastics industry management acceleration programs for emerging leaders in the industry."
In my business, I have been offering the following courses: Marketing Mastery, Marketing Action Team and more client clubs. Each program has very specific parameters, deliverables and goals. It ensures that intuitive services are easier to market and sell.
What are the key plans or services you provide?
Pillar 3: Focus on the target market
In the above example, the goal is "High-tech plastics industry." But hearing such things is more common. "I work with big companies that want to increase productivity." This is too general, which makes it difficult for customers to know if you know them and can help them.
A focused target market is that you know exactly who or the company can benefit the most from your expertise. Then you express it clearly.
I worked with a financial planning company last year on a middle-class family in Buffalo's New York area. Guess who they are attracted to? When people read who they work with on the site, they say, "That's ours!" And call them.
Who is your key target market?
The fourth pillar: Focus on information and value proposition
Random messages or value propositions are often too general and difficult to determine. It avoids making meaningful commitments to potential customers.
Message, for example, "We offer the best service in the industry," Either "Smart insights into excellence management" It doesn't make sense to your potential customers. The value is not very obvious.
The focused message or value proposition accurately describes what the customer is getting and what it means to them. I admit that this may be a more difficult marketing pillar. In the end you have to test a lot of different things.
For the re-launch of more customer clubs, my current value proposition is: "All self-employed people need to attract more customers in one place." Of course, now, I bent back to fulfill my promise.
Marketing information or value proposition is not just a reasonable word of mouth. Your information must go through all aspects of marketing, from your website to the email you send. Your potential customers need to constantly remind you of the value you provide.
What is your key message or value proposition?
Pillar 5: Focus on marketing strategy
The random marketing strategy is much like the collection of campaigns I outlined at the top of this article. You are just everywhere, throwing things on the wall, hoping it will stick to it, without an organized system or plan.
Key marketing strategies are more like drama production. You have scripts, actors, rehearsals and opening nights that are all executed on a strict timeline.
Two examples:
For my marketing master plan, I held a series of introductory teleconferences, inviting people interested in applying for the program, interviewing each applicable one, and then converting 50% into participants. During the six-week period, I have enriched my business for a whole year - for four consecutive years.
The professional coach in one of my projects recently completed her practice in three months, including an event focused on personalized email, designed to date her ideal client. Then she converts a large portion into paying customers.
This is the power of a focused marketing strategy.
You need to determine the right marketing strategy for your business, but more importantly, the way you organize and implement your strategy.
Developing a targeted strategy is the most complex and challenging of the five pillars. You can't just put something together, I hope you get a professional Shakespeare production.
What is your key marketing strategy?
If you develop a focused plan through these five reliable invoices, your marketing will work better and faster, attracting more ideal customers, usually at a higher rate.
I suggest that you only work on one pillar at a time. from
Write them out and fine tune them until you are confident and excited about them. Yes, you need to do some research and research to make sure your plan works. But this is definitely better than spinning your wheel with the current random strategy.
Cheers, Robert
Orignal From: The five pillars of marketing success
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