The Jameson General Store is a historical treasure of the small community of North Carolina. Owner Jim Jameson has become part of the family heritage for over 100 years. The company has experienced a downturn, including the Great Depression. However, their hard work and customer loyalty have made the company a success.
Even if neighboring communities own their Wal-Mart store, their customers are still loyal. Jim doesn't believe in using online advertising and social media platforms. He believes that these activities are just a fashion. However, their customers initially started shopping online because the Jameson General Store has limited products.
In fact, most of the business lost in the Jameson store is not a local competitor, but an online seller. Jim insisted on resisting the temptation of online shopping. However, when he saw his 10-year-old grandson purchase a product that was difficult to find on the Internet at a high cost, Jim had to consider his current marketing strategy and the country's changing landscape.
Today's customers can easily purchase a variety of goods online. Given this situation, entities are struggling to stay alive in the fierce Internet competition. According to a survey of 1,164 US business owners by Square and Mercury Analytics in 2017, the following observations are as follows:
- Ninety-six percent of Americans with Internet access made online purchases in their lives, up from 80% in the past month.
- 51% of Americans like to shop online.
- 67% of millennials and 56% of Generation X like to shop online rather than shop in the store.
- Millennials and Generation X spend nearly 50% more time online [6 hours] than their older peers [4 hours].
- 51% of the elderly shop in the market, 66% shop on large retail sites, 30% shop in online stores or independent boutiques, and 44% shop in specific categories of online stores.
In fact, e-commerce grows by more than 23% a year; however, according to Square and Mercury Analytics, 46% of US small businesses do not have a website. This article focuses on how small businesses can use digital marketing to achieve greater success and increase market opportunities.
Digital marketing should be the tool that every serious small business should use. Digital marketing has many names, such as e-commerce marketing, online marketing and online marketing. Digital marketing can be defined as "using digital channels to market products or services to consumers." The key goal is to promote brand use of the Internet.
Digital marketing is not limited to online marketing, but also includes channels that do not require the use of the Internet. Some digital marketing channels include websites, social media platforms, email marketing, search engine optimization [SEO], blogs, podcasts, and online advertising. In addition to technical gimmicks, companies should understand their customers and their core competencies. Digital marketing is not a silver bullet. Digital marketing is a tool for savvy business professionals.
Catherine Juan, Donnie Greiling and Catherine Buerkle, author from
Internet Marketing: From beginning to end from
It is recommended that effective digital marketing requires a lot of careful planning. "The core of getting true traction from your online marketing program is to combine marketing and sales data with metrics. Track what you are doing, track the impact and track the resulting sales," they add. From technology and the Internet From an innovation perspective, small businesses should consider the following five digital marketing trends from a strategic perspective:
• artificial intelligence - Some people develop clear and understandable machines to control the world. However, artificial intelligence [AI] is becoming a way of life in marketing. Artificial intelligence can be defined as the theory and development of computer systems capable of performing tasks that typically require human intelligence. ' Voice activation technologies like Amazon Echo are drawing attention to the public. By 2020, customers will manage 85% of their purchases without having to interact with others.
• Internet search - Through the Internet, buyers know more about the situation than ever before. In fact, 81% of shoppers conduct online research before making large purchases. Therefore, exploring how to take advantage of search engine optimization and put your business in the best search position is an invaluable step.
• Mobile communication - Most Americans are used to instant gratification and easy access to technology. By 2018, e-commerce for mobile phones and tablets will reach $29.3 billion. Smartphones and tablets are part of this wave of innovation. By 2019, mobile will account for 72% of US digital advertising spending. Marketers recognize that mobile marketing is an untapped business tool.
• social media - Social media platforms like Facebook allow buyers to virtually connect with each other. 65% of business-to-business companies accept customers through LinkedIn advertising. Marketers are aware of this value.
• Web content - Good content will attract customers. In fact, customers are more likely to purchase sellers with good, relevant videos/photos from sellers on their websites. 52% of marketing professionals worldwide name the video as the content type with the best return on investment.
In the face of competitive tenants, small businesses need to take advantage of digital marketing. Due to the lack of trust and understanding of the Internet, some small businesses may be hesitant to explore digital marketing. Philip Kotler and Kevin Keller, author from
Marketing management from
Please note that "top companies are happy to use technology to improve the way they do business with business-to-business customers."
This article demonstrates that today's small businesses can use digital marketing to increase their market opportunities. It is hoped that obtaining this knowledge will help business owners so that they will not continue to work hard. The internet is here. Pray that you are listening to this news.
©2017 DD Green
Orignal From: The Future of Digital Marketing: Five Trends in Leveraging Small Business Opportunities
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