The power of content marketing storytelling

3 easy ways to increase your social media engagement

Once upon a time, your social media marketing strategy might have focused on sharing links to third-party content with your audience. Well, those days are over. If you want to stand out in a crowded and noisy online environment, you need to focus on content marketing storytelling.

We all like fascinating stories. Whether it's adventure, comedy or fairy tales. The story affects people's emotions, and our marketers know that these emotions can influence purchase decisions and brand loyalty.

According to Jennifer Aaker, a psychologist and professor at Stanford University, the story is 22 times more than the truth.

This is a good example of how passionate stories can motivate, promote and increase loyalty and social media engagement. SoulCycle is a stylish rotating studio that draws people to try fairly expensive courses through emotional narrative.

This is also an example of brand positioning, but SoulCycle uses it as an online platform and studio wall:

So how do you incorporate storytelling into your business marketing efforts? Here are 3 simple ways to get started:

1. light, camera, engagement

One of the best ways to tell interesting stories is video. I recently participated in the social media marketing world in San Diego, which is probably the biggest gain: if you want to increase your social media engagement, you need to focus on the video.

I know that some people hate being in front of the camera, but there are several ways to make it easier.

For example, if you are a life coach, you can make a short video to answer common questions people face, such as my correct career? How can I be happier in my relationship?

Talking about what you know is more comfortable and natural, and you may find yourself enjoying it.

You can sit in the office and have a cup of coffee outside... let you relax anyway, creating a beautiful aesthetic for people.

If you are still shaking your head, how do you create a video that contains other experts [not competitors] or uses images and text to tell short stories? A life coach can share graphics, inspiring music quotes or shoot beautiful sunrises and ask followers: What are you grateful for today?

Whether you're using Facebook Live or creating a 15-second clip to share on Instagram, you can use the platform your target audience uses and start shooting!

2. Lost link on Facebook

Now, if you include a link, Facebook will limit the coverage of your post. When you share a post without a link, your participation will be higher. We have seen his happening and have changed our Facebook marketing approach accordingly.

Not just Facebook doesn't want to see a bunch of links - it's your audience. People like to interact with brands and engage in real conversations, not just a constant stream of links to relevant content.

You can limit the link by creating a video with a call-to-action, paying more attention to the issues and solutions provided by the product and service, and asking the followers what they want to answer.

3. Add more humanity

I have always heard the word "humanity" at the meeting. It involves a simple idea of ​​creating a more realistic story by connecting with the audience.

Warby Parker is an affordable eyewear company that specializes in personalized brand positioning. They never sell to their audience by saying something like "We sell cheap glasses for the whole family"!

Instead, check out the stories they use on all channels:

"Every thought starts with a question. We are simple: glasses are too expensive. When one of us lost our glasses during a backpack trip, we were students. They, squinting and complaining. [We don't recommend this .] We have a similar experience with others, and we were amazed at how difficult it was to find a large frame that didn't leave our wallet. Option?"

Remember, storytelling is not a sales tool! Your ultimate goal is of course to increase potential customers and sales, but your intention should be to build strong relationships with customers and the online community. If you do well, the rest will follow.

Is there no way to talk, or to take care of all the tasks, not to mention the fans and engagements that focus on growth?

---

Orignal From: The power of content marketing storytelling