Where is the ad suitable for marketing mix?

Many people are confused about the role of advertising in their marketing mix, so here is just a brief understanding of the scope of advertising.

In the traditional marketing model, we talked about 4 P&#39

o product
from

  o pricing
from

  o placed
from

  Ø from

Promotion

The last section - from

Promotion What do we mean when we say you "do your marketing". This is your communication or actual marketing campaign.

But first, let us understand from

purpose Marketing and why you are good at it.

"The Purpose of marketing Or its biggest task is

Convince potential customers to visit you online or offline so that you

Can provide your offer. Well done, they waved them

The credit card is ready to buy, so there is no need to sell it. "

Whenever and wherever you have a place in the potential market, it's your marketing opportunity - you are communicating or communicating your message.

You can say that when the Town Crier becomes the only delivery method, this can be traced back to Babylon! They walk around, yelling at people to the market, and you take your goods to the market to "show your quotation."

With the invention of printing and other technologies, you can now reach people like this through a lot of shipping methods or media.

o Print - Newspapers, magazines, catalogs, newsletters
from

  oPhone, mail, fax
from

  o broadcast television,
from

  o Internet - through websites, blogs, social networking sites, email, video and audio podcasts
from

  o Conference calls and webinars
from

  o Mobile Media - Blackberry and Mobile
from

  o Don't forget to personally speak and network

This range now adds a degree of complexity. But the choice is good, you don't have to use all of them, but they are available for you to use.

Anyway, you are either talking or writing. Just narrow the scope that makes sense to you and your business, and use your strengths to plan.

Just remember that marketing principles remain the same regardless of the medium - so your marketing goals are still the same. Convince potential customers to visit you online or offline so that you can offer offers.

Where is the ad suitable for this?

ad It's just a subset of your marketing campaign, and it's the SALES feature when you're advertising a promotion or "providing your offer." This can be used in verbal or written form in all of the same media that you use for marketing communications. Even more confusing is that large companies sometimes use image-based advertising to increase awareness, so "sales sales" is not obvious.

But the main from

The purpose of selling an advertisement is to sell .

So you can create an ad in one form or another and show it to your audience.

Small businesses can't afford to spend money on promoting image ads for well-known brands. It is not designed for sale now.

What I do and recommend is direct marketing, which is based on a one-to-one relationship and uses proven direct response advertising technology rather than mass advertising.

The purpose of the direct response announcement is to get a response, now! This means that these ads actually require potential customers to do something.

Whether you're building a list, selling a product or service, making an appointment or even giving you something - you still need to "sell" it to your potential customers. And ask them to take the action you want them to take to drive them through the sales process.

In short, advertising is a subset of marketing, and direct response marketing and advertising are supporters of small businesses.

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