3 copy writing mistakes you are making now

Since the birth of the Internet, readers have been bombarded with information.

Data overload in all directions.

Twitter feed. Facebook post. recipe. article. List. e-mail. Post-advertising ads. Sidebar. pop-up window.

The amount of information that Internet users consume every day is crazy.

These facts make effective copywriting more important than ever. Effective replication must eliminate noise and send out clear information.

Here are the three biggest copy errors and how to avoid them.

1. LENGTHY SENTENCES
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  According to Rudolph Flesch...

For business writing, you want the goal of each sentence to be 14 to 16 words. Below or above this number will not destroy your copy.

But please stop at 40.

In fact, if you can convey information in more than 14 words, then do it.

I am affected by commas and continuous sentences every day. I like long sentences and use them often. However, because of the constant flow of information, readers need information that is short and easy to digest.

The shorter and clearer the sentence, the more effective your ad copy will be.

I will give you an example of the slogan I wrote for my client.

"Always fresh. Always healthy. From our kitchen to yours."

9 words. This is all you need to create a message for the entire brand. Today, attention continues to be in short supply. Make the most of the rest.

2. JARGON
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  Remember that when you sell to the public, you sell it to the public. Technical terms may be useful for scientific papers and mechanical manuals. It does not help the public.

For example, if you write an ad for an automated investment company.

Think about Wealthfront, Betterment and Acorns...

You want to get the message in a simple way. Determine why people want to use automated investment services.

Instead of writing:

"Acorns allows you to maximize your growth potential and invest in small market non-domestic stocks."

Write this:

"Easy to invest in a growing market through Acorns."

3. Art work
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  Sales are the purpose of the copy. It is not a applause from the crowd. At the end of the day, you are a salesman.

Often, writers listen to art-driven marketing departments and make glasses. They did this by replacing the tough sales copy.

Let us not forget that the most compelling sales copy is a copy that meets the wishes of your audience.

"Let yourself immerse yourself in the rich floral texture. Let the subtleties of life float around you. The Cardis spa will rejuvenate and invigorate you."

what? Is this an advertisement for a spelling contest or a shortlist? Real estate listing?

Let's try it.

"I feel very nervous? Need to relax? Relax and rest assured to Cardis Spa."

We have already identified the pain points of the audience. They are very nervous. They need to relax. At Cardis Spa, they can relax and let go.

Complex vocabulary can mislead some people, annoy others, and completely confuse others.

Be clear, make a difference
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  Remember that the copy has a final purpose. sell things. Leave a two-page sentence and a 14-letter word for the author of the novel. Like a reporter, you are presenting facts there. Ok. You can play the emotions and dreams of your audience there. At the end of the day, you are the salesman behind the keyboard.

If you need help with a concise, try using the Hemmingway Editor. It's a free tool that helps make your writing clear and easy to read.

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