The online community has become one of the greatest online marketing tools. They build loyalty and collect customers who can easily go public.
Companies can build communities based on their products and services, and people can join and participate in the communication of products or services, get the help they need, and learn more about the company and other products. For example, as Joshua Barnes pointed out in his article, "a clear way to market brands and build loyalty," built a CakeWalk community around CakeWalk music product software. People using the software can join the community and get information from other users to make better use of the product. As part of the team, the effects tailored around the product or company automatically provide people with a sense of belonging based on the product. This sense of belonging creates loyalty to the brand. As the size of the community expands, the company will eventually have a group of loyal customers who can continue to promote new products. It's a great idea to turn your customers into your relationship manager.
In addition, you don't have to search for your customers, but instead build a website that they can own. It turns out that marketing influence through the community can serve the company, increase network traffic and increase the number of members. By participating in discussions about your product, community members will become advertisers for your brand. Sometimes, these discussions become word-of-mouth ads because other users on the network will find that they have questions about similar products. It's like a fan page for your business. Linking to online store websites and special offers will provide the traffic needed to increase business and revenue. Using the community to influence consumer behavior is a necessity for anyone who wants to grow their business online.
Orignal From: Building community and social influence in the future
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