As the e-commerce industry once again stepped out of the calendar, the search volume of e-commerce trends reached a new height in 2018. Whether you are a top e-commerce website development company, potential entrepreneurs who want to learn how to build an online boutique, online market consultants, or just eager for more customers, will be very interesting. Examine the views of all of us in 2018.
The following are the most important trends we think of e-commerce in 2018. We divide it into [a] customer-centric trends, [b] technology-centric trends, and [c] participation-centric trends.
Customer-centric trends: -
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1. Customers expect more - First, customers will expect a neat, error-free website, a smooth shopping experience, and a clear return/refund policy without any unfair rules.
Next, customers know that big data has come a long way. Here, the customer wants you to save time by understanding her shopping model: recommending the right product to her at the right price at the right time.
2. Shipment and agility will be key e-commerce companies that can ship goods when customers place an order, but zero or negligible shipping costs will be earned with greater profits. In this highly competitive environment, e-commerce companies must innovate in optimizing their last mile delivery.
In 2018, we may see many drone delivery service companies like Flytrex start operating, and major logistics companies like DHL and UPS will invest more drone delivery services to make them available for e-commerce. Used by the owner.
Technology-centric trends: -
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1. Artificial intelligence will grow - through artificial intelligence [AI], we will see more and more natural language processing to greatly improve search results. Next, we will see that AI tracks the customer's purchase [or shopping cart abandonment] behavior to a much lesser extent than human ability. With this, artificial intelligence will lead to a very efficient and efficient sales process, as it will generate real, high-value potential customers for email marketing.
By the end of the year, you will see fewer customer calls, and they will use this form of contact less and less. Instead, customers will purchase products and services and place orders and request support through Chatbots.
2. Augmented reality will grow - Only a few summers, Pokemon Go shows how augmented reality [AR] can become exciting.
While AI is designed to make interactions and processes faster and more efficient, AR is focused on product usage and applications. If the customer is looking for a vase, the AR will place the image of the vase in a digital room so that the customer can see what other items in the room look like. If the customer is looking for sunglasses, they can upload a selfie and AR will digitally superimpose the sunglasses on the selfie to help the customer understand the look of the sunglasses.
3. It will become a multi-platform, multi-device world - no matter what other metrics you make, if your store doesn't respond, it won't have a chance to win the 2018 battle.
Most customers start searching on one device and buy from another device. If they see major changes while switching devices, it will turn them off and possibly drive them away. This means that regardless of the device and its platform, you must maintain consistent and consistent content from product description and search to navigation.
Investment-focused trends: -
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1. The importance and versatility of email will continue to grow - with all content marketing tools, emails are high. According to CampaignMonitor, in the 2016 report, the return on investment for every dollar spent on email marketing was $44 - or 4400% return!
In 2018, use analytics to build more targeted email marketing campaigns. Based on casual visitors, the first time you purchase a customer or a loyal customer, your email will change. Email will perform a variety of functions from sales to remarketing to re-engagement, and they will only become more powerful.
2. Data analysis will improve marketing at every stage - complex analysis now generates data for each action taken or not taken by visitors and customers. For example, any leading Magento e-commerce development company can help you set up analysis for your website to improve search engine optimization [SEO]. The question is how e-commerce companies will use this rich data.
3. Better content, yes, but video? - If more than a dozen online stores sell similar products at the same price, customers will purchase them from stores that are good at engagement. And this participation will come from personalized, practiced content. In the coming year, you will see that content not only has an advantage at the point of sale, but is almost everywhere.
in conclusion
E-commerce is growing rapidly, and in order to stand out, people need to be pioneers and innovate based on the changing trends of the e-commerce industry. Those responsible for developing an e-commerce marketing strategy for 2018 should pay close attention to these key trends and develop effective strategies to stay ahead of the competition and convert as many potential customers as possible.
Orignal From: E-commerce trends in 2018
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