Emotional direct response copy: how to write

In this article, I will return to my favorite marketing section: copywriting. In fact, this is where I started as a copywriter from the marketing industry.

Quite simply, the writer is the person who wrote the copy. In other words, words. but......

Emotional direct response copy

A little different.

So don't confuse us with freelance writers and journalists, because although we all write for a living, we do it for different reasons. My own niche is a direct response copy, which is basically the art of writing things that let people take action [which gives me and my clients money!]. Freelance writers are primarily dedicated to providing information and entertainment.

Now, a valid sales copy is not necessarily the same as "good writing," and writing requires different skills from freelance writing or news. At the risk of anger among friends in these industries, you will find that most writers can write completely acceptable articles, but freelance writers and journalists usually do not write sales copies to save their lives.

Similarly, web designers and graphic designers [usually] are not sales contributors, and should not be allowed to write a copy of your sales unless they have been trained to write a copy of the sale. Sorry, if this offends anyone, it is true.

You know, you didn't try to please the editor or win any reward for the soul wrench prose. It's not about writing something interesting, informative and readable [although it must be all of them]. Your intention is to make money. This is everything you care about. This means you have to use some untrained trading skills and inexperienced writers simply don't know. The simplest trick is that all of this is written to inspire the reader's emotions, not to resort to his or her logic. Everyone tells you that they buy for rational and logical reasons, they may even believe it, but real-time MRI scans show that we decided to be on the edge system before it even hit the new cortex.

Fortunately, we can apply for and stick to the very solid formulas of generations from copywriters to apprentices, because the old Caxton first wrote ink on paper. Writing a persuasive and compelling copy is actually quite simple because it is a formulation process. In other words, its skills; this means you can learn to do things. Even better, the really important part is hard to connect to you.

I promise that you can effortlessly learn to write a better copy than any competitor and then get rewards for higher sales and higher prices. It doesn't matter if you have a bad English at school, or haven't written anything more demanding than a shopping list in the past 20 years. If you can speak well, you can string together words to make sentences, and you know your products and services, you can write a valid sales copy.

What is the easiest way?

Write as you said. Write down every letter or marketing article as if it were a beloved aunt or a favored uncle, and you won't go the wrong way.

Yes, I know you want complicated, funky and new things... but this is a secret, I am scared. Sticking to it is how I became one of the top contributors there.

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