Individuals click on your online ad to get relevant information. If you use the same message on the landing page as these users, this approach is to transfer the achievement or segmentation of "matching your landing page to your ad" to your ad. This is a very important assumption. : You ' use the correct advertising information.
Unfortunately, if your landing page plan is based on your promotion plan, then testing this assumption is not without problems. You still don't realize that you can guess which messages are useful to your target audience. Most of the time, professional advertisers work in their personal direction to improve their service. Typically, a PPC expert will present an ad idea or message, create an ad that meets the requirements, and then fill in the misplaced content between the ad and the end of the sale.
Many large companies understand this fact and use surveys or focus groups to try to get into the minds of the ultimate audience. In this case, trying to undo the ad strategy may be helpful. Instead of using multiple ways to attract customers' attention, you'll need to start looking at what customers are looking for on your website and on your landing page. If you get good results from a certain page, then you are likely to find something.
In most cases, digital marketers have different perspectives on landing pages and ad experience pages because the two are completely different entities. In fact, your audience will click on your ad and click on your page, but if your ad is good enough to put the right people on your landing page, your conversion rate will increase. .
Of course, reverse engineering an ad may have some disadvantages. On the contrary, only data can tell you the actual effect of converting a potential customer over a long period of time.
Therefore, this concept is very useful, because in the end you will come up with some new advertising ideas.
in conclusion
Online advertising is a bit difficult. You know what you want to say and don't know what, but finding the best way to express it can be difficult. Fortunately, your current customers have already provided you with a lot of information about what they want to adjust. You only need to consider this data to reverse-engineer an advertising strategy that is really important to your target audience.
Orignal From: How to reverse design your pay-per-click advertising strategy
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