Proven copywriting formula "Auntie Aida"

Yes, the first thing to do...

Who is Auntie? Did your father find a sister he didn't tell you? Or is she the secret twin of your mother?

Breathe. These are not.

You see, "AIDA" is a copywriting formula. If you use it while writing a copy, it will help you sell more products.

So what does AIDA stand for?

A = attention

I = interest

D = desire

A = action

Look:

Always keep this formula in mind when writing a copy. In fact, I will step out of the restrictions and say something like this:

Even if you don't know any other copywriting skills and strategies, this formula will help you sell your products and services.

It is basically something that sales people use.

All copywriting is a sales technique for printed matter.

Dating formula high conversion sales copy

This is the thing:

When it comes to convincing someone to share their hard-earned cash, you can't just say "buy my shit."

Instead, you must ask them for help.

Think about it, it's the same as dating. If you spend a night outside and there is a woman you like, don't just say to her, "Would you like to go home with me tonight?"

[or at least I hope you don't...]

Instead, you draw your attention through eye contact. Then you used to say hello to her interest. Then you start flirting to enhance her desires.

And only then, once she sees you as her knight wearing shiny armor for the night, you will let her come back to you.

Anyway, the same applies to your copy.

The first thing you have to do is to seize the prospects and attention of your ideals.

how about it?

With your title. And you need to make sure they stop them on their tracks so they can read the next line of your copy.

The best way to record is to understand the status of your potential customers. Eugene Schwartz talked about this in his "breakthrough advertising."

Basically, if your potential customers are already familiar with your product, then your title starts with your product.

If they are not aware of your products, but only their wishes, then you start with this desire.

If they don't know any one, then your title needs to be called out of the market itself, so your ideal potential customers can agree with it.

forward.

Yes, you have already got the attention of your potential customers.

How to do?

You need to make them interested in reading. Do this with your opening paragraph. A simple "if / then" formula works here.

For example, I can start this article with the following content:

"If you want to learn how to write a sales copy and make your ideal prospects tremble with excitement as his credit card buys your product, this article will be one of the most important things you have ever read."

Or something similar.

carry on.

Next, you must let your potential customers crave your products, and more specifically, the benefits they will get.

How do you do this? There are several ways.

The story is powerful - whether you are yourself or a customer.

Start telling stories at a negative time. Let your potential customers think "Oh my God, this may be really me!"

Then by describing how things get worse [this will make your potential customers think "damn, I still get all of this..." to scratch the wound."

Then finally, when your prospects are full of tears and calling the mummies to embrace him, lift his spirit again. In other words, that is when you introduce a life-changing solution.

Until now, your desire for the future should be through the roof.

Finally?

Your call to action.

If you have completed three steps before then, your potential customers will actually look forward to buying so far.

---

Orignal From: Proven copywriting formula "Auntie Aida"