Friday, April 12, 2019

Use robots to deal with the future of the retail industry

It may take some time for Western retailers to feel the pressure to implement robots and automated distribution centers, but their Chinese counterparts have taken quick steps to ensure fully automated stores within 10 years. time.

Jingdong Liu, the big boss of Jingdong, said that the reason is that shoppers in China are constantly changing, while shoppers in the US and Europe tend to be more loyal to retailers who provide them with satisfactory services.

Chinese customers are always looking for new things, and things that match fast delivery are more attractive to them.

However, putting loyalty aside, reality shows that it does not stop the rise of robots. In fact, they have penetrated into various industries - cars, healthcare, games - including retail.

Regardless of whether consumers and retailers accept it, they must witness the robot-driven industry before they know it.

This is evident in the expansion methods that online retailers are using. We don't just talk about Amazon and JD.com's fulfillment centers are full of mechanics, because many online stores are integrating artificial intelligence [AI] platforms into their businesses, such as machine learning, speech recognition and chat bots.

"Sooner or later, our entire industry will be operated by artificial intelligence [artificial intelligence] and robots rather than humans," Richard Liu said at the annual World Retail Conference in Madrid, Spain.

However, he quickly added that since the future of the retail industry depends on many endless innovations, it will take another decade to prepare for machine-driven stores and consumers. He said this will lead to lower costs and improved customer experience.

From the head of the company with a fully automated warehouse and delivering packages using drones and robots, the statement does not seem to require further convincing documentation.

However, while large retailers share Liu's views, such as Shop Direct and Marks & Spencer, they have actually announced employee layoffs because they are ready to automate their distribution centers, while others are fiercely opposed.

Among them is Tom Athron, Group Development Director of John Lewis, who believes that no one else can operate. He stressed that nothing can make this industry stronger than the combined power of robots and humans.

"Humans and machines are always stronger than themselves or humans. If consumers don't want the humanity of retail, then we are really in trouble as an industry," he said.

While automation can accomplish mundane tasks faster than humans, because they are considered in the day-to-day operations of the enterprise, it lacks the quality that exists only in the human mind.

Fast delivery is not the lifeline of the retail industry, but the customer is. Therefore, the lack of interpersonal interaction may kill the retail industry in cold blood, and no one except the robot can see its death.

Do you think the world is ready to witness?




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